cause marketing Archives - Event Marketer

Posts tagged with ‘cause marketing’

August 17, 2020

How Jägermeister Supported Artists, and Protesters, with a Virtual Gallery

When South Bronx, NY-based art gallery and creative agency Compound attached a “temporarily closed” sign to its door in March as a result of the pandemic, it got the wheels spinning for founder Set Free Richardson. What would it take to keep the organization afloat amid the new normal? The solution was to deliver art...

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April 6, 2020

Here’s How Agencies and Fabricators Are Helping Out Amid the Pandemic

The event industry, with its teams of creatives, tech gurus and warehouses of workshops and materials, has a significant role to play in the battle against COVID-19. From manufacturing containment kiosks to providing hot meals to healthcare workers, the agency and fabricator communities are stepping up in more ways than one. Here’s a look at...

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March 30, 2020

Social Distancing: 10 Ideas for Engaging Consumer Audiences

The conference and meeting space is pivoting to virtual. But for consumer brands struck by cancellations of major events that were to serve as campaign platforms this quarter, the pivot calls for a slightly different formula. To help you reimagine your consumer programs as digital engagements, we’ve compiled a roundup of contactless “event” ideas to...

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March 23, 2020

Q&A: Google Talks Educational Events, Internet Safety and Stumping Parents

Google leveraged Safer Internet Day (Feb. 11) to take its Be Internet Awesome platform live, arming families with the fundamentals of online citizenship and safety via an art gallery-style experience in New York City (MKG handled). Considered a driver’s course for internet safety, the event operated around Be Internet Awesome’s five pillars: Smart, Alert, Strong,...

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