cause marketing Archives - Event Marketer

Posts tagged with ‘cause marketing’

October 25, 2018

Green 2.0: How Brands Are Immersing Consumers in Modern Environmental Causes

We used to think about “going green” by way of recycling or using less paper. Those actions are still important and in play, no doubt. But more and more, marketers are developing creative engagements that are immersing consumers in modern environmental issues and in CSR missions. These strategies are getting the attention of cause-supportive millennials...

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August 1, 2018

Dawn Activates its Wildlife Rescue Campaigns with 3D Ducks, Shareable Experiences

Dawn dish soap launched a new campaign celebrating its 40 years of wildlife programs that have rescued more than 75,000 birds and marine mammals affected by oil spills and environmental catastrophes with a press event and consumer experience in New York City’s Grand Central Terminal on July 19. The activation, designed to highlight four decades...

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