cause marketing Archives - Event Marketer

Posts tagged with ‘cause marketing’

August 5, 2019

How ESPN Leveraged Tentpole Moments in Sports to Go Beyond Linear TV

Consumers today can turn to any number of streaming platforms and networks to enjoy sports-related content. So, to engage fans where they are—and not just in their living rooms—ESPN launched an event series surrounding tentpole moments in sports, each featuring experiences tailored to those particular groups of sports fans. Dubbed “ESPN House,” the series’ first...

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August 5, 2019

How Brands ‘Win with Millennials’ and More: Six Things Marketers Have Said

Before ball pits and Instagram museums were making mainstream news, experiential marketers were carefully chipping away at strategies to engage the once dismissed millennial generation. Armed with insights that millennials craved experiences over things—shared experiences, especially—brands recognized a pathway for engagement through experiential programs. The Case Foundation’s latest Millennial Impact Report details 10 years-worth of...

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July 31, 2019

10 Years of Data on Millennials and Causes: How Brands Fit In

If you think cause marketing tie-ins are an event trend, think again. The latest research contained in the annual Millennial Impact Report, produced by the Case Foundation, reveals that millennials not only want to do good (and want companies and brands to do good)—they want to do more. The 2019 study, which takes into account...

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June 4, 2019

Citi Sponsorship Mixes Culinary Touchpoints with a Philanthropic Mission

Citi is often recognized in the events world for its entertainment platform, but an important part of the brand’s mission is to enable growth and economic progress in the communities it serves. That’s where Taste of the Nation, which benefits the No Kid Hungry campaign, comes in. Citi has served as co-sponsor of the ticketed...

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May 10, 2019

Green 2.0: How Brands Are Immersing Consumers in Modern Environmental Causes

Four ways brands are reimagining what it means to ‘go green’ We used to think about “going green” by way of recycling or using less paper. Those actions are still important and in play, no doubt. But more and more, marketers are developing creative engagements that are immersing consumers in modern environmental issues and in...

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