cause marketing Archives - Page 3 of 6 - Event Marketer

Posts tagged with ‘cause marketing’

July 31, 2019

10 Years of Data on Millennials and Causes: How Brands Fit In

If you think cause marketing tie-ins are an event trend, think again. The latest research contained in the annual Millennial Impact Report, produced by the Case Foundation, reveals that millennials not only want to do good (and want companies and brands to do good)—they want to do more. The 2019 study, which takes into account...

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June 4, 2019

Citi Sponsorship Mixes Culinary Touchpoints with a Philanthropic Mission

Citi is often recognized in the events world for its entertainment platform, but an important part of the brand’s mission is to enable growth and economic progress in the communities it serves. That’s where Taste of the Nation, which benefits the No Kid Hungry campaign, comes in. Citi has served as co-sponsor of the ticketed...

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May 10, 2019

Green 2.0: How Brands Are Immersing Consumers in Modern Environmental Causes

Four ways brands are reimagining what it means to ‘go green’ We used to think about “going green” by way of recycling or using less paper. Those actions are still important and in play, no doubt. But more and more, marketers are developing creative engagements that are immersing consumers in modern environmental issues and in...

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March 19, 2019

Study: What Gen Z Really Wants, and Why Marketers Should Care

Trend report offers a “jumping-off” point for marketers The Gen Z target can’t recall a time without technology. Generally defined as those born during the late 1990s to the late 2000s, Gen Z is estimated to have a direct spending power of up to $143 billion in the U.S. alone, according to a recent Frost...

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March 6, 2019

Visa Talks Empowering Female Entrepreneurs with ‘She’s Next’ Event Program

Visa kicked off a year-long, global experiential program in January that supports female entrepreneurs as they build and advance their own businesses. The campaign, She’s Next, Empowered by Visa, features a series of activations at tentpole events—the Super Bowl, New York Fashion Week and the FIFA Women’s World Cup in France this summer—anchored around workshops...

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