Archive
Tag: cause marketing
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B-to-C EventsChobani’s Digital ‘Giving Tree’ Installation Encourages New Yorkers to Make a Difference
It takes something remarkable to stop New York City commuters in their tracks, and on Feb. 12, Chobani was the one bringing travelers to a halt. To promote its 10th anniversary, the Greek yogurt brand installed a digital fruit tree in the center of Grand Central Terminal’s Vanderbilt Hall, where consumers were invited to interact […]
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B-to-C EventsAdvocacy-Driven Events and an Eco-Chic Lounge Mark Citi’s Global Citizen Sponsorship
For Freedom. For Justice. For All. It’s the slogan non-profit Global Citizen operates under on its mission to end extreme poverty and “solve the world’s biggest challenges.” In the days leading up to the sixth annual Global Citizen Festival in Manhattan, Citi did its part to bring that mantra to life through advocacy-driven sponsorship activations […]