Cause Marketing: Inside Chobani’s 'Giving Tree' Installation

Cause Marketing: Inside Chobani’s 'Giving Tree' Installation
How Events are Ushering in the Next Era of Cause Marketing

Chobani’s Digital ‘Giving Tree’ Installation Encourages New Yorkers to Make a Difference

It takes something remarkable to stop New York City commuters in their tracks, and on Feb. 12, Chobani was the one bringing travelers to a halt. To promote its 10th anniversary, the Greek yogurt brand…
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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music and doting on her fur baby.
View all articles by Kait Shea →

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