B-to-C Events

Chobani’s Digital ‘Giving Tree’ Installation Encourages New Yorkers to Make a Difference

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How Events are Ushering in the Next Era of Cause Marketing

It takes something remarkable to stop New York City commuters in their tracks, and on Feb. 12, Chobani was the one bringing travelers to a halt. To promote its 10th anniversary, the Greek yogurt brand…

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