event marketing – Event Marketer

event marketing – Event Marketer

Posts tagged with ‘event marketing’

February 24, 2021

FX Delivers Service with a Season Premiere in an Experiential Drive-Thru Car Wash

Ahead of the fourth season premiere of “Snowfall,” a crime drama set in 1980s Los Angeles during the first crack cocaine epidemic, FX activated an experiential drive-thru car wash that would provide consumers with a useful service while driving tune-in among new and existing viewers. Held over the weekend, Feb. 19-21, at the real-life NCM...

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May 4, 2020

How to Elevate Your Event’s Sustainability Plan from Add-on to Strategy

How sustainability was built into the framework of HP’s Reinvent forum Sustainability is part of the company ethos at HP Inc. From its supply chain to operations to environmental initiatives to products, sustainability is woven throughout the corporation, and, naturally, it is woven throughout the brand’s events, too. At HP Reinvent 2019, the annual flagship...

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February 3, 2020

Jeep Treats X Games Attendees to a Mountainside 4D Film Experience

As a 17-year partner of ESPN and the Winter X Games, Jeep knows that the weather at the base of a mountain resort is predictable—predictable in the sense that it will be cold and there will be snow. For some brands, that might mean facing limitations on how a sponsorship is activated. But for the...

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