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Photo Gallery

August 19, 2019

How Hostess Proved its Relevance in Snacking with an Experiential Campaign

There’s a nostalgia-driven love affair consumers have with the Hostess CupCake, but for the celebration of its 100th anniversary—its “Sweetennial”—the brand set out to acknowledge its history while proving how relevant the snack brand is today. The campaign, designed to earn maximum media attention, included a nationwide tour with activations and sampling, a Donette-eating competition...

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August 12, 2019

We Geeked Out Over These Comic-Con Fan Activations

Comic-Con International: San Diego has come a long way since its humble beginnings in 1970, evolving from a small comic book convention to the ultimate destination for pop culture superfans—and the brands vying for their attention. From immersive exhibits within the San Diego Convention Center, to free outdoor activations available to badge-holders and the public...

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August 8, 2019

NASCAR Fans Go Glamping with M&M’s at Summer Races

Music festivals like Coachella may have put branded glamping on the map, but M&M’s this summer is offering an all frills, no fringe, approach to the trend with the M&M’s Glampground at NASCAR races. As the official chocolate of NASCAR, the brand is giving fans the opportunity to purchase packages that include an overnight stay...

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August 6, 2019

Stunts: Yahoo Finance Promotes its Subscription Product with a Bank Vault

To support its newly launched Premium subscription service, Yahoo Finance gave consumers in New York City’s Grand Central Terminal the combination to its vault. Well, almost. On July 23, the brand activated a giant, beaming bank vault stunt stuffed with branded money bags, gold stacks and fake $100 dollar bills, and invited commuters and other...

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