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June 23, 2020

Full Coverage: The 2020 Ex Awards

The year’s best experiential marketing campaigns Remember when? The industry, and the world, has changed significantly in four months, but in our 18th annual Ex Awards program, we offer 93 reasons to keep your chin up—and keep going. With all-new categories folded into the program designed to recognize events in every shape and form, this...

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April 13, 2020

Idea Inspiration: Inside Five Themed Hotel Room Takeovers

You’ve seen the large-scale hotel property takeovers, from BudX Miami to The Bell: A Taco Bell Hotel & Resort, but sometimes all it takes is a hotel room overhaul to make an impact. From non-endemic brands to hospitality chains to booking agencies, a range of brands have recently delivered hotel room takeovers that pack a...

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March 23, 2020

This ‘CBD’ Dispensary Offered Butter Micro-dosing and Cheese for any Mood

CBD dispensaries are opening up across the country as modern apothecaries offering an array of cannabidiol-based treatments and products for consumers. In a playful spin on the cannabis and CBD space, Real California Milk activated a CBD—that is, California Based Dairy—Dispensary in Venice, CA. The pop-up, which opened for one day on Feb. 22, served...

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