A ‘Transformers’ Street Mural Activation Packs a Commercial Punch for Hasbro and Amazon Photo Gallery, B-to-C Events Posted on July 19, 2023 by Rachel Boucher To capitalize on the buzz surrounding the release of the “Transformers: Rise of the Beasts” feature film in the U.S., and to drive traffic to the official “Transformers” Amazon storefront… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Tags:90s, commuters, Amazon, Hasbro, street art, superfans, QR code, Transformers, street teams, guerrilla campaign, art installation Related Articles These Cause Marketing Activations Were Built to Align with Consumers’ Evolving Priorities How the UFC Dominated Las Vegas with a High-Tech Takeover SXSW 2017 Part One: Five Can’t-Miss Activations MTV Promos Show With Pink-Clad Impersonators