A ‘Transformers’ Street Mural Activation Packs a Commercial Punch for Hasbro and Amazon

To capitalize on the buzz surrounding the release of the “Transformers: Rise of the Beasts” feature film in the U.S., and to drive traffic to the official “Transformers” Amazon storefront…


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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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