superfans Archives - Event Marketer

Posts tagged with ‘superfans’

November 7, 2022

1.3 Billion Impressions: How BravoCon Returned with a Bang

There’s nothing Bravo fans love more than lapping up the tea spilled by their favorite network stars. So for the post-pandemic return of its three-day superfan event, Bravo brought the whole kettle to New York City. Indeed, this year’s iteration of BravoCon was transformed from a 10,000-person festival when the event launched in 2019 into...

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November 7, 2022

Spikes and Safe Words: FX Tantalizes ‘AHS’ Fans with a Horror Boutique

The horror genre is typically depicted as gory and gruesome, but to tease the 11th installment of “American Horror Story,” FX built a pop-up that toed the line between horror and art. The network’s AHS:NYC Shop served as a horror “boutique” designed to help the brand cut through the clutter during a time of year...

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October 31, 2022

Why Prime Video Hosted an Intimate Influencer Event During New York Comic Con

Prime Video pulled out all the stops to boost awareness of its futuristic original series “The Peripheral” among sci-fi and fantasy fans at New York Comic Con, Oct. 6-9. In addition to an extensive booth exhibit open to all attendees, the brand hosted an intimate activation for content creators that dropped them smack-dab in the...

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September 27, 2022

Five Emerging Experiential Trends Spotted at San Diego Comic-Con

Steal these fresh consumer engagement ideas for your superfan experiences Attendance at San Diego Comic-Con was healthy, the convention’s most prolific experiential brands showed up and the creative was enough to make this seasoned industry reporter swoon. Overall, this year’s Comic-Con passed our pulse-check and served up plenty of return-to-live trends we expect to see...

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