Rachel Boucher, Author at Event Marketer

Rachel Boucher – Event Marketer

Author archive for Rachel Boucher

April 19, 2021

Inside Facebook’s Accessible and Purposefully Thematic Internal Virtual Event

Among the next big challenges for event marketers is fighting the urge to lean on retrospective pandemic content and messaging and to instead embrace fresh marketing themes and branding. For Facebook’s annual internal event, the GMS Summit, this year themed “Reconnect,” the goal was to inspire audiences with a higher energy, festival-like virtual platform that...

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April 8, 2021

Experiential in Color: The Event Industry’s Next Generation of Diverse Leaders

Visibility can play a critical role in elevating careers. In recognizing the unique challenges facing people of color in this industry and beyond, we developed Experiential in Color, a program designed to share the perspectives of diverse, brand-side rising stars. The goal is to help generate a stronger pipeline for event marketing roles for people...

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April 7, 2021

Mobile Programs Gain Traction Among Brands Stalled by Trade Show Postponements

Four Lessons Learned from Stratasys’ Mobile Showroom Experience Brands reliant on industry shows this year have faced a number of challenges in the wake of postponements or pivots to virtual. Among them, 3D printing technology company Stratasys, which hit the road in November to meet customers at their doorsteps in a showroom experience aimed at...

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March 24, 2021

H&R Block and Nextdoor Team Up on a Neighborhood Improvement Campaign

There is a recurring theme in experiential’s recovery: partnership. Brands and agencies will be counting on partnership to reinvigorate relationships, meet the challenges of reactivation and boost the bottom line. And in many cases, brands may be counting on each other in partnership to combine resources and add dimension to thoughtful pandemic-era programming.

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