Rachel Kirkpatrick Boucher, Author at Event Marketer

Author archive for Rachel Kirkpatrick Boucher

October 18, 2018

Our Picks for the Top Brand Experiences at New York Comic Con

More than 250,000 people descended upon New York City for New York Comic Con, which took over the Big Apple Oct. 4-7. While the heart of the event took place within the Jacob K. Javits Convention Center, ancillary events like panels that used to fuel hours-long lines around the center were moved to strategic locations...

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October 10, 2018

How Toys ‘R’ Us Could be Saved by Experiential in Retail

Brick and mortar retailers have faced increasing competition from online retailers for some time, but Toys ‘R’ Us became a poster child for the issue, and its ripple effects across an industry, when in June it closed hundreds of stores in the wake of a bankruptcy filing and planned auction. Last week, however, investors announced...

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September 13, 2018

Castello Cheeses Samples Regional Food Festivals with Beer, Burgers and Mongers

Wine and cheese pair well, of course, but Castello cheeses found a way to express the creative nature of its recipes by pairing its crafted cheeses with crafted beer in a sampling experience that invited consumers of food and jazz festivals this summer to “Hoptimize Their Love of Cheese.” The Castello Biergarten sampling activation, held...

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