Author archive for Rachel Boucher

February 15, 2024

2024 Food & Beverage Trends to Inspire Your Event Menus

If it feels like you’ve suddenly become surrounded by foodies, you’re not alone. According to the National Restaurant Association’s 2024 “What’s Hot Culinary Forecast,” social media is influencing how consumers cook, eat and interact with restaurants. And it’s now an essential ingredient to culinary professionals’ work, whether it’s incorporating social media trends into dishes or...

read more

February 8, 2024

Demos, Partners, Content: Inside Mobileye’s Exhibit Strategy at CES and Beyond

Mobileye’s exhibit strategy at CES for years focused solely on market awareness. But the autonomous driving and driver-assistance tech brand, which branched off from Intel last year, has steadily evolved its booth experience at the massive trade show to stimulate excitement and intrigue. White structures served as canvases for bright “Mobileye blue” moving graphics and...

read more

January 25, 2024

Industry Perspectives: Exhibit Pros Weigh in on CES 2024

From show-stopping activations to AI-powered touchpoints, CES is the window into the future of experiential marketing and inspiration for the design, engagement strategy and wow factor for the rest of the year and beyond. To walk the floor, feel the pulse of the industry, witness creative courage and get pumped with new ideas. What stood...

read more

January 21, 2024

CES 2024: We Came, We Saw, We’re Recapping the Best Exhibit Experiences

Unexpected textures, appearances and pivots. Less intricate architecture and more thrills. Storytelling over information. Clear sustainable messaging and practices. CES 2024 always delivers a few surprises and dark horses from the exhibit world, but this year’s show marked a major shift toward experience over showcase among the big names on the floor. As we toured...

read more

January 20, 2024

CES 2024: Six Best Practices from the Kia Connected Home Booth

In the EV space, conversations pivot from the traditional notes on engine power to understanding what the “EV” lifestyle is all about—how you manage the vehicle at home, what else it can do for you and what the broader implications are of embracing a more sustainable future. The Kia Connected Home exhibit at CES 2024...

read more

Receive the latest news and special announcements from Event Marketer

SIGN UP FOR UPDATES

© 2024 Access Intelligence, LLC – All Rights Reserved. |