Author archive for Rachel Boucher

April 18, 2024

The Evolving Music Festival Landscape, with Pavan Pardasani of TAO Group

The music festival experience today expands well beyond the gates, where offsite VIP parties and hospitality-driven mansion takeovers accommodate a wide array of celebrities and revelers, brands and partners, looking to capitalize on good vibes and experiential. TAO Hospitality Group, with its portfolio of more than 90 food, beverage and nightlife venues, touches more than...

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April 17, 2024

Wendy’s NCAA Sponsorship Sizzles with Supersized Visuals and a Growth Mentality

The NCAA’s March Madness set records this year with the women’s title game drawing more viewers than the men’s for the first time, and attendance across both the men’s and women’s championships at historic levels. Along for the ride was Wendy’s, the Official Hamburger of March Madness and the Official Breakfast of March Madness, which...

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April 11, 2024

Top Booths from the 2024 New York International Auto Show

The 2024 New York International Auto Show featured a tight cast of brand characters as well as lessons in organizing supersized booth footprints. Approximately 20 major automotive brands exhibited on the main level of the Javits Convention Center for the 124-year-old NYIAS show, which ran March 29 through April 7. Heavy lifestyle messaging, CSR missions,...

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April 4, 2024

Ignite by 4-H Summit: Ideas and Inspiration from a Conference Built for Teens

What can event marketers expect from the next generation of event attendee? Look no further than the National 4-H Council’s Ignite Summit, a teen-centered event for 1,200 high schoolers and adult educators, which significantly reduced its number of “structured” breakout sessions on offer between the inaugural event in 2023 and this year’s event. That decision...

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March 27, 2024

Agency HR Update: Hiring and Retention Trends

In our 2024 Agency Business Outlook report, agency leaders report that hiring continues to be one of the top three investments they are making, with special focus on creative, account services and production roles. But across the country, hiring and retention trends amid an ever-evolving workplace continue to have trickle-down influence on the way event...

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