Rachel Boucher, Author at Event Marketer

Author archive for Rachel Boucher

November 28, 2022

10 Tips and Takeaways from the Brands at EMS 2022

Insights on purpose-led programs, stepping up sustainability and function over ‘cool’ factor when it comes to tech More than 30 brand-side experiential marketers took the stage at the 20th annual Experiential Marketing Summit, MGM Grand in Las Vegas over the spring, presenting best practices on a range of topics, from hybrid strategies to career and...

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October 25, 2022

Passion Projects: I Built a Nonprofit

In this episode of Event Peeps, we explore the passion projects event marketers are working on outside of their hectic schedules. Our guest Talib Abdullahi, national events coordinator at Tito’s Handmade Vodka, launched a nonprofit in 2020 following the murder of George Floyd to keep up the momentum of the movement and the fight for...

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October 3, 2022

Five Ways P&G Maximizes its Long-running Presence at Essence Festival

Procter & Gamble’s My Black is Beautiful booth at Essence Festival is a much-anticipated attraction at the tentpole, which celebrates Black culture through fashion, food and music. But with a 15-year run and reputation as a fan-favorite at the event comes the challenge of raising the bar and evolving the message in a way that...

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August 29, 2022

Honda Fuels a New Chapter for the Civic Tour with a TikTok Integration

The long-running Honda Civic Tour is known for bringing fans closer to some of the hottest artists in music. But as it enters its 21st year, fresh off a groundbreaking virtual program in 2021 that featured the R&B artist H.E.R. in a live mixed reality broadcast on an XR stage, the brand is writing a...

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August 11, 2022

Mid-year Event Marketing Industry Pulse Check

In our inaugural episode of Event Marketer’s all-new podcast, Event Peeps, we sit down with Erin McElroy, head of innovation for global events within IBM’s event and experience marketing group, to discuss how the industry is doing in a mid-year update on the back-to-live. In her role, Erin infuses innovation, creativity and technology into a wide...

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