Rachel Boucher, Author at Event Marketer

Rachel Boucher, Author at Event Marketer

Author archive for Rachel Boucher

June 13, 2022

How Barone Fini’s New Wine Label Helped a Sampling Campaign Take Flight

Italian wine brand Barone Fini’s Pinot Grigio: Valdadige is a best-seller, but with the launch of a new label that replaces the family crest with a hot air balloon icon, the brand saw an opportunity to promote this new positioning and drive trial among affluent wine-drinkers in the process. Leaning into that hot air balloon...

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May 9, 2022

10 Tips and Takeaways from the Brands at EMS 2022

More than 30 brand-side experiential marketers took the stage at the 20th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Despite the progress made in the return to in-person, event...

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March 31, 2022

The #DellExperience Returns to SXSW with a ‘Syndicated’ Content Strategy and Music

In an installation-rich environment with share-worthy moments, immersive activations as well as a compelling lineup of content and—of course—live music, Austin-based Dell Technologies celebrated SXSW’s return to in-person with its long running #DellExperience lounge. The theme of the experience was “Creativity Brings us Together,” which came to life through stories surrounding sustainability, startups and new...

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