Rachel Boucher – Event Marketer

Rachel Boucher – Event Marketer

Author archive for Rachel Boucher

September 20, 2021

QR Codes Return in Force to Help Brands Deliver Touchless Engagement

QR codes are having a moment again. The simple-to-generate, touchless matrix barcodes have become the darling of many businesses during the pandemic, like restaurants where patrons can access the evening’s menu from their devices rather than share (the virus, potentially) with other patrons. But the codes have been popping up frequently again in events, unlocking...

read more

August 23, 2021

GoGo squeeZ Partners with Crayola on a Colorful Back-to-School Campaign

Back-to-school involves pencils, papers and books, as well as shopping for lunch and snack items amid the vast packable pouch category. To help its fruit, veggie and yogurt blends make the cut—or, cart, that is—GoGo squeeZ this year partnered with Crayola on special-edition, drawable packaging and then activated the concept at scale with a GoGo...

read more

August 23, 2021

Inspiration Flourishes in St-Germain’s New York City Cocktail Bar Pop-up

Summer cocktails taste most refreshing against an inspiring backdrop. For St-Germain elderflower liqueur, that notion flourished amid blooms, fashion and dance in a pop-up located in New York City’s SoHo neighborhood, Aug. 13-15. Fleuriste St-Germain, a flower shop and cocktail bar experience, was inspired by the cultural salons of early modern revolutionary France, and offered...

read more

June 14, 2021

End Game: How Event Marketers are Keeping Attendees from Leaving Early

Breaking down the psychology of event engagement Experience builders obsessed with the attendee journey know that in the last few hours of an event, attendee attrition—people leaving early—can make the difference between an event that falls a little flat or one that wraps leaving everyone with all the feels. Nobody wants to be in a...

read more

May 17, 2021

Nine High-tech Solutions to Explore in the COVID-19 Era

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Shelley Hodgkinson, senior director-event solutions at Walmart, described the “new budget” her team is preparing to build in EM’s webinar, Mastering Event...

read more

Receive the latest news and special announcements from Event Marketer

© 2021 Access Intelligence, LLC – All Rights Reserved. |

[type='submit']
[type='submit']