Rachel Kirkpatrick Boucher, Author at Event Marketer

Author archive for Rachel Kirkpatrick Boucher

June 17, 2019

Cocktails, Music and Smooth Legs: Inside Skintimate’s Shave Bar

For many women, the event that is “getting ready” to go out often involves a hasty and unmemorable shave to ensure they have smooth legs. Recognizing that men often socialize at the barber shop while they’re “getting ready” and enjoying a clean shave, Skintimate decided to create a setting for women to shave and socialize,...

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June 7, 2019

How Wellness Experiences are Weaving Their Way Into Consumer Events and Conferences

Fresh strategies to help consumers achieve a balanced lifestyle   From farm-to-table, to juicing to shakes, to essential oils, boot camps, spin and meditation, the health and wellness space is expanding rapidly—into the home into the workplace, and into live events. The Fast Company Innovation Festival in New York City last October offered more than...

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May 29, 2019

How Plant-based JUST Egg is Scrambling Sampling in Cities Nationwide

The plant-based food category is booming, but while there has been plenty of buzz surrounding plant-based burgers, JUST is seeking to turn attention to breakfast and its plant-based JUST Egg product with a sampling tour that cooked up different experiences in each of the four markets it visited. The program involved sampling vehicles, lounges, activations...

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May 24, 2019

How Tequila Cazadores Leverages the Mexican Calendar for Events in the U.S.

For many Americans summer unofficially begins after Memorial Day. But for Bacardi’s Tequila Cazadores, summer begins with Cinco de Mayo and runs through Sept. 16, which is Mexican Independence Day. That Mexican calendar informs how the brand kicks off events and sampling for the season that leverage authentic Mexican culture—like, !Dame Cinco! on May 5,...

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