Rachel Boucher

The earliest post-event surveys in the experiential marketing industry often involved a clipboard, pen and paper, and covered broad-stroke sentiment markers and anecdotal feedback on intent. (Are they “most likely,” or aren’t they?) But the survey has evolved into a strategic evaluation tool that’s designed to maximize that precious feedback time, that’s live-wired to be […]

Consumers are embracing tools to help automate their lives and their work, because while today they enjoy an economy of endless choices, the biggest luxury in a culture moving at warp-speed is… time. Experiential marketers are uniquely suited to ensure time is well spent, which is why they’re basing entire event strategies on the clock. […]

Welcome to Studio Sessions, interviews filmed in the field with the minds behind the moments. In this episode, Leah Stark, director of experiential marketing at Ecolab, joins us at the 2026 Experiential Marketing Summit to discuss what it means to be a bold-thinker and risk-taker in the industry, and what that looks like in practice. […]

Welcome to Studio Sessions, interviews filmed in the field with the minds behind the moments. In this episode, Sylvia Lopez-Navarro, national manager of brand experience, corporate events and auto shows at Kia America, joins us at the 2026 Experiential Marketing Summit to discuss how brands like Kia are building real emotional connections with audiences, what […]

Experiential marketers are practicing intentionality this year, trading in swiping and touch screens for what’s real. Whether it’s the always-nostalgic anticipation of receiving a heaping scoop of something that’s going to be all yours, or the proprioceptive feedback created by repetitive motions like digging, activation environments are going full tactile. Here’s the scoop. But first… […]