Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • B-to-C Events

    Sanrio’s Hello Kitty Runs for President

    Looking to inject "positivity and fun" into the election season, Sanrio on Oct. 8 launched Hello Kitty For President, a campaign designed to celebrate the iconic cat through social media, and guerrilla-style and on-site activities in Washington, D.C.

  • B-to-C Events

    ‘Human Meat Market’ Serves Resident Evil

    Resident Evil is a household name in the gaming world, but in promoting the Oct. 2 release of the latest version, Resident Evil 6 “No Hope Left”, developer Capcom wanted to make sure a wider audience was introduced to “the dramatic horror experience of 2012.” So, Capcom activated a pop-up event designed to resemble a human meat market that took place Sept. 28 and 29 at the famed Smithfield Market in East London.