B-to-C Events

Giving Your Event a Gallery Vibe

By

Brands from Lexus to Red Bull are creating exhibits that borrow their look and feel from big-city art galleries. The goal? A sophisticated yet uncomplicated ambience.
Starbucks incorporated the look for…

More on This Topic

Field Report

5 Big Experiential Themes from Fanatics Fest 2026

Conferences

Paycom Makes a Loyalty Play at SHRM26

Pop-Ups

Minty Lands in Creator-Rich Miami with a Social-Ready Pop-up

Laneige Wonder Lab pop-up in Orlando
Field Report

3 Things We Loved from Laneige’s Wonder Lab Pop-up

The Brief Roundup

The Brief: Hut Originals and Running Vaults

This week’s hot takes on hot topics in experiential marketing cover Run Vaults, Gold Squad goals and taking it Back to the Hut.
Field Report

Eat up 7 Exhibit Trends from the Summer Fancy Food Show

Pop-Ups

10 Brands Capturing FIFA World Cup Fever with Stunts, Activations, Pop-ups

Sponsorships

Why a Dog Hydration Brand Designed an Activation to Meet Dogs at Their Level

Pop-Ups

The Brief: Cowboy Deliveries and Talking Toilet Paper

Popular

  1. Swag That Works: The New Rules for Trade Show Giveaways
    Trade Shows

    Swag That Works: The New Rules for Trade Show Giveaways

  2. Watch: Justin Tabas of Bosch in The Studio at EMS 2026
    EMS 2026

    Watch: Justin Tabas of Bosch in The Studio at EMS 2026

  3. 10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups
    Festivals & Fan Cons

    10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups

  4. FIFA World Cup 2026: 11 Brand Activations that are Scoring Big with Soccer Fans
    Festivals & Fan Cons

    FIFA World Cup 2026: 11 Brand Activations that are Scoring Big with Soccer Fans

  5. Experiential Marketing Trend of the Week: Creator Summits
    Conferences

    Experiential Marketing Trend of the Week: Creator Summits

  6. Five Mid-Year Trade Show Exhibit Trends to Watch
    Trade Shows

    Five Mid-Year Trade Show Exhibit Trends to Watch

  7. The Brief: Hut Originals and Running Vaults
    Festivals & Fan Cons

    The Brief: Hut Originals and Running Vaults

  8. How Beverage Culture is Weaving its way into Trade Show Programs
    Trade Shows

    How Beverage Culture is Weaving its way into Trade Show Programs

  9. The 2026 It List: Recognizing the Top 100 Event Agencies
    Slideshow

    The 2026 It List: Recognizing the Top 100 Event Agencies