art installation – Event Marketer

art installation – Event Marketer

Posts tagged with ‘art installation’

October 18, 2021

How 12 Brands Engaged Festivalgoers at the 2021 Governors Ball

The New York City-based Governors Ball festival, which took place Sept. 24-26, celebrated its 10-year anniversary this summer with brand new digs at Citi Field in Flushing, Queens, and more than a dozen brand activations to engage some 150,000 attendees. The festival featured four stages and more than 70 musical acts, art installations, NYC-themed photo...

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August 23, 2021

GoGo squeeZ Partners with Crayola on a Colorful Back-to-School Campaign

Back-to-school involves pencils, papers and books, as well as shopping for lunch and snack items amid the vast packable pouch category. To help its fruit, veggie and yogurt blends make the cut—or, cart, that is—GoGo squeeZ this year partnered with Crayola on special-edition, drawable packaging and then activated the concept at scale with a GoGo...

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July 19, 2021

It’s Gogh Time: Immersive Van Gogh Experience Invites Consumers to Step Inside the Artist’s Works

New Yorkers can step inside a Van Gogh painting this summer, immersing themselves in 30,000 square feet of projection-mapped walls featuring the artist’s most famous and color-rich masterpieces. “Van Gogh: The Immersive Experience,” an all-digital and handsfree exhibit running in New York City’s financial district through October, adds the touch of culture consumers have been...

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January 25, 2021

A Bold Message Takes Flight for Natty Light’s College Debt Relief Campaign

Stumble-upon discoveries are one of the ways experiential marketers are activating creatively and safely in the time of COVID-19. For Anheuser-Busch’s Natural Light, a captivating installation in Grand Central Terminal in New York City helped tell a bold story in a socially distanced yet highly shareable manner. Mixing high-value art with inexpensive beer, the brand...

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February 17, 2020

Valentine’s Day Experiential: Consumers Feel the Love with Brand Campaigns

National holidays celebrating everything from hot dogs to bobbleheads may be a modern day marketing phenomenon fueled by social media and p.r., but the modern-day Valentine’s Day holiday, fueled by Hallmark more than 100 years ago, certainly remains the OG. Since it’s a holiday centered on connections, Valentine’s Day presents for experiential marketers plenty of...

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