A ‘Transformers’ Street Mural Activation Packs a Commercial Punch for Hasbro and Amazon Photo Gallery, B-to-C Events Posted on July 19, 2023 by Rachel Boucher To capitalize on the buzz surrounding the release of the “Transformers: Rise of the Beasts” feature film in the U.S., and to drive traffic to the official “Transformers” Amazon storefront… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Tags:90s, commuters, Amazon, Hasbro, street art, superfans, QR code, Transformers, street teams, guerrilla campaign, art installation Related Articles Cheetos’ Restaurant Returns as the Flamin’ Hot Spot in L.A. Leaning on Transparency, OGX’s Pop-up Explores ‘What’s Under the Cap’ Audi Dealers in South Florida Treat Target Customers Pepsi, Southwest and Best Buy Take Platforms to the Next Level