QR code – Event Marketer

QR code – Event Marketer

Posts tagged with ‘QR code’

October 18, 2021

How 12 Brands Engaged Festivalgoers at the 2021 Governors Ball

The New York City-based Governors Ball festival, which took place Sept. 24-26, celebrated its 10-year anniversary this summer with brand new digs at Citi Field in Flushing, Queens, and more than a dozen brand activations to engage some 150,000 attendees. The festival featured four stages and more than 70 musical acts, art installations, NYC-themed photo...

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October 4, 2021

How Sephora and Kohl’s Used QR Codes to Deliver a Mobile-first Beauty Event

As the store-within-a-store trend continues to gain momentum, Sephora and Kohl’s have emerged as two key players. The launch of Sephora at Kohl’s is rolling out this year to more than 200 stores nationwide, and to boost awareness of the landmark partnership, the brands delivered a gamified, mobile-first activation outside their Ramsey, NJ location. Using...

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September 20, 2021

Lollapalooza 2021: Good Vibes and Music Lovers Kick Off an In-person Festival Season

An estimated 385,000 attendees descended upon Chicago’s Grant Park for Lollapalooza, July 29 through Aug.1, kicking off a festival season that has thus far proved unlike any other. The festival instituted a number of precautions to mitigate the spread of the COVID-19 Delta variant, from the required proof of vaccination or, alternatively, a negative COVID...

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September 20, 2021

QR Codes Return in Force to Help Brands Deliver Touchless Engagement

QR codes are having a moment again. The simple-to-generate, touchless matrix barcodes have become the darling of many businesses during the pandemic, like restaurants where patrons can access the evening’s menu from their devices rather than share (the virus, potentially) with other patrons. But the codes have been popping up frequently again in events, unlocking...

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