QR code Archives - Event Marketer

Posts tagged with ‘QR code’

September 7, 2022

Q&A: Walmart Canada on Launching an Incubator to Stay Ahead of the Retail Curve

For 10 consecutive months, Lee Jeyes, head of innovation at Walmart Canada, was in “stealth mode” working on the brand’s first-ever incubator, Blue Labs. The think tank was ultimately unveiled amid Walmart Canada’s debut at the 2022 Collision conference in Toronto (Kubik handled), where an interactive booth and multiple presentations delivered by executives during the...

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August 22, 2022

How FX’s ‘Living Garden’ Surprised and Delighted Fans at Comic-Con

FX Networks’ “Fearless” mantra served as a call to action at San Diego Comic-Con this year, where the brand invited brave souls to explore a 100,000-square-foot walkable labyrinth filled with twists, turns and terrors. Located across from the Hilton San Diego Bayfront, the immersive footprint wove some of FX’s most popular series together into a...

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June 13, 2022

At Ulta’s Leadership Conference, Paul Mitchell Leans on AR to Tell a Sustainability Story

Ulta’s annual Beauty Field Leadership Conference presents sponsors with a prime opportunity to get their products in front of more than 2,000 general managers, field leadership teams and business partners, and Paul Mitchell arrived at this year’s event, April 27-30, in San Antonio, Texas, prepared to grow partnerships—and trees. Leveraging a multisensory booth experience supported...

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