Tag: Transformers
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B-to-C EventsA ‘Transformers’ Street Mural Activation Packs a Commercial Punch for Hasbro and Amazon
To capitalize on the buzz surrounding the release of the “Transformers: Rise of the Beasts” feature film in the U.S., and to drive traffic to the official “Transformers” Amazon storefront where exclusive toys, apparel and other products are available, Hasbro in collaboration with Amazon activated a fan event in the East Williamsburg neighborhood of Brooklyn, […]