event marketing Archives - Page 2 of 105 - Event Marketer

Posts tagged with ‘event marketing’

March 14, 2019

Three Ways Kendra Scott Masters Retail Events

If you think your brand produces a lot of live experiences, you might not be familiar with Kendra Scott. The fashion retailer places in-store events at the heart of its marketing strategy, hosting 10-15 events per month at each of its 94 locations. To say the brand has mastered the ability to execute retail experiences...

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March 13, 2019

The Do’s and Don’ts of Using Augmented Reality in Events

Three brands offer tips on how to leverage AR for live experiences As augmented reality continues to infiltrate the mainstream, brands are going all-in, experimenting with the technology through mobile apps and AR glasses in an effort to engage consumers and business partners alike. But like most technology, leveraging AR comes with its fair share...

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March 12, 2019

Google Activates ‘Be Internet Awesome’ Campaign at Dad 2.0 Influencer Conference

To spread awareness about its Be Internet Awesome campaign, which teaches parents, educators and kids the fundamentals of online safety and digital citizenship, Google created a carnival-themed activation at Dad 2.0, a dad blogger and influencer conference in San Antonio, TX, from Feb. 21-23. Dads shot hoops, worked a claw machine, knocked over “bad” passwords...

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March 11, 2019

Nike, Coca-Cola, State Farm: Brands Getting in the Esports Sponsorship Game

News of non-endemic brands entering the esports space is no longer surprising. From Nike to State Farm to Coca-Cola, companies have been making waves with major deals in the esports space—and rest assured, they will keep coming. Here’s a look at five new brand partnerships of 2019, hot off the presses. Most are still being...

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