event marketing Archives - Page 3 of 105 - Event Marketer

Posts tagged with ‘event marketing’

March 8, 2019

Brands Mark International Women’s Day with Art, Workshops and Wellness

Each year on March 8, people around the world recognize International Women’s Day, a celebration of the social, economic, cultural and political achievements of women from all walks of life. The day also serves as a call to action to advance gender equality, as evidenced by this year’s theme: #BalanceforBetter. For brands, the occasion is...

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March 7, 2019

How Marketers Responded to the Doomed Fyre Festival—and its Documentaries

If there’s one word that defines the power of influencer marketing, it’s authenticity. But in the wake of fraudulent sponsorships, a lack of transparency in paid social posts and, of course, 2017’s doomed Fyre Festival, both consumers and brands are losing faith in the once-bourgeoning channel. That growing distrust can, in part, be attributed to...

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March 6, 2019

Visa Talks Empowering Female Entrepreneurs with ‘She’s Next’ Event Program

Visa kicked off a year-long, global experiential program in January that supports female entrepreneurs as they build and advance their own businesses. The campaign, She’s Next, Empowered by Visa, features a series of activations at tentpole events—the Super Bowl, New York Fashion Week and the FIFA Women’s World Cup in France this summer—anchored around workshops...

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March 5, 2019

Mezcal Brand El Silencio Builds a Speakeasy for Major League Soccer’s LA Galaxy

Los Angeles-based Mezcal El Silencio has become a sponsor of Major League Soccer’s LA Galaxy team, marking a mezcal brand’s first sponsorship of a professional sports team. As the MLS season kicks off this month, the team’s home stadium will gain an El Silencio-branded bar, the “Mezcaleria El Silencio,” as well as a secret speakeasy...

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March 4, 2019

How Courtyard Turned its Super Bowl Sleepover into the Ultimate Loyalty Program

Marriott’s Courtyard brand took rewarding customer loyalty to new heights—or rather, the end zone—when it created a platform for frequent guests to cash in rewards points for once-in-a-lifetime experiences tied to Super Bowl LIII. For one Marriott rewards member, Nick Pagliari of Wisconsin, that meant cashing in a record 3.25 million points to win the...

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