Leaning on the ‘Unexpected,’ American Express Invites a Magician to CES

Magician Dan White hosted Amex-infused magic shows.[/caption]
Event marketers have to strike a balance in embracing the “unexpected.” There has to be relevance. It has to be the best version of what…


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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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