EventMarketer Archives - Event Marketer

Posts tagged with ‘EventMarketer’

September 19, 2018

35 Under 35 Bonus Content: More Q&A with Comedy Central’s Shawn Silverman

Shawn Silverman, svp-brand marketing for Comedy Central, is among the inductees into our inaugural 35 Under 35 list, a program that honors the brightest young minds in experiential marketing. In this extended version of our chat with him for this special report, Silverman discusses the future of experiential marketing, ROI and what inspires him about...

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September 18, 2018

Augmented Reality: The Do’s and Don’ts of Using AR in Events

As augmented reality continues to infiltrate the mainstream, brands are going all-in, experimenting with the technology through mobile apps and AR glasses in an effort to engage consumers and business partners alike. But like most technology, leveraging AR comes with its fair share of hurdles, especially when it comes to implementing it at events. To...

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September 17, 2018

35 Under 35 Bonus Content: Extended Q&A with Marriott’s Diana Pavlov

Pavlov shares her thoughts on what’s working in today’s experiential marketing landscape—and what’s on its way out   Among the inductees into our inaugural 35 Under 35 list, a program that honors the brightest young minds in experiential marketing, is Diana Pavlov, senior director-global entertainment marketing at Marriott International. In this extended version of our...

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