Posts tagged with ‘EventMarketer’
SXSW 2017 Video Tour: Scenes From Downtown Austin
While the East Coast was busy braving Winter Storm Stella, EM was fortunate enough to be in sunny downtown Austin checking out the interactive portion of this year’s South by Southwest Conference and Festivals (March 10-19).
Cover Story: How Experiential Marketing is Elevating the Esports Industry
It's one of the biggest misconceptions about gamers. That they’re solitary creatures who prefer communicating via headsets and through screens rather than in person or as a community.
Why Chobani is Counting on Experiential to Grow its Business
Peter McGuinness has a lot on his plate—and we're not just talking about the savory yogurt he's enjoying at New York City's Chobani Cafe.
CES 2017: Brands Battle for Mindshare at the World’s Largest Trade Show
Whoa. It’s the word the Consumer Technology Association (CTA) frequently uses to describe CES. For the last 50 years, the show has propelled the evolution of technology by fostering innovation and collaboration among some of the tech industry’s brightest minds.