Editor's Picks Archives - Event Marketer

Editor’s Picks

May 15, 2019

The 2019 Ex Awards: Inside the Best Experiential Marketing Campaigns of the Year

One of the most exciting parts of creating our annual Ex Awards feature each year is reading through the nominees’ applications and getting a glimpse of the creative processes behind the best campaigns of the year—the steep marketing challenges, the tough objectives, the resulting ideas and the execution. Hard to believe these logistics-defying, multi-layered programs...

read more

May 15, 2019

Grand Ex 2019: HBO, Giant Spoon and the Experiential Campaign of the Year

How HBO’s ambitious SXSWestworld campaign leveraged hyper personalization and content at scale to captivate festivalgoers—and an entire industry   Loyal fans of the HBO series “Westworld” might have thought twice about the roundtrip ticket to Sweetwater. The fictional town is home, after all, to more than a few gunfights, ambushes and bloody massacres that are...

read more

December 26, 2018

Year in Review: The Top Experiential Trends and Strategies of 2018

Following several heavy tech years in experiential marketing, 2018 served up a rich design story. Creatives flexed their muscles to better integrate technology into design. And while in years past, marketers would check “photo activation” off the list of mainstay touchpoints in events, this year, more so than any other year, events in their entireties...

read more

© 2019 Access Intelligence, LLC – All Rights Reserved. |

[type='submit']
[type='submit']