Editor's Picks Archives - Event Marketer

Editor’s Picks

July 25, 2022

Live From San Diego: Six Can’t-miss Comic-Con Activations

We hatched dragon eggs. We had our personal and work lives “severed.” We danced in a vampire night club. Only at San Diego Comic-Con do these kinds of phrases make sense. And EM was lucky enough to be on the ground this year for the pop culture tentpole’s grand return to in-person. After a three-year...

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January 12, 2022

Grand Ex 2021: Visible Earns Campaign of the Year for ‘Red Rocks Unpaused’

How Verizon’s all-digital phone service brand set the stage for a new era of digital + live campaigns Founded in 2018, Visible was in year two of a marketing trajectory designed to explain its unique offering when the pandemic hit. Cheeky and friendly with its marketing, the challenger brand had been diligently gaining national brand...

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December 21, 2021

Meet This Year’s Participants: Women in Events 2021

The last 21 months have proven that the challenges women in the event marketing industry face are unique and constantly evolving. In the latest “Women in the Workplace” report, Leanin.org and McKinsey & Company reflect on the burnout catching up to women in corporate America. The survey revealed that 42 percent of women say they...

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