Grand Ex 2022: Riot Games Unlocks the Best Campaign of the Year with ‘RiotX Arcane’

Riot Games’ foray into entertainment experiences helps the industry rethink the role of hybrid—while masterfully writing a new chapter for its legacy esports IP, League of Legends Riot Games’…

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This story appeared in the Summer 2022 issue
Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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