esports Archives - Event Marketer

Posts tagged with ‘esports’

May 11, 2020

Eight Tips for Esports Marketing First-Timers

Key insights on entering the widespread world of esports The number of non-endemic brands partnering with esports teams, players, leagues, venues and events has skyrocketed. In fact, The Esports Observer counted 76 sponsorship deals from non-endemic brands made just in the first quarter of 2019, a 145-percent increase from the fourth quarter of 2018 and...

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May 5, 2020

Activision Blizzard Media Treats Ad Agencies to a Virtual Esports Tournament

In the wake of canceled events and social distancing orders, media brands are developing pivot programs that offer hospitality-minded engagement to connect with potential clients. For Activision Blizzard Media, the b-to-b arm of the gaming company, esports was a natural platform to leverage for the “Agency Showdown,” its first-ever virtual esports tournament exclusively for the...

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April 6, 2020

Jones Soda Makes its Move into Esports with a Sim Racing Digital Sponsorship

The live event space is on pause, but the stay-at-home economy is opening up opportunities for brands to expand their portfolios and their reach. In March, Seattle-based Jones Soda made its move into esports by signing on as title sponsor for the Last Chance Qualifier competition in The Race All-Star Series. The five-week sim racing...

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March 2, 2020

Game On: Seven Insights on Formulating an Esports Marketing Strategy

Thinking about about planting a flag in the esports space? You’d be smart to. Non-endemic brands like Nike, State Farm and Coca-Cola have cut sponsorship deals, while newer games like Apex Legend are experiencing fan growth rivaling Fortnite’s rise. New tournaments are cropping up, esports-specific arenas are being built and prize pools are reaching the...

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November 13, 2019

Omen by HP Shifts its Focus from Competitive to Casual Gamers at TwitchCon

After several years of marketing primarily to competitive gamers, Omen by HP has shifted its focus to include casual gamers. To showcase this point of view for the first time in the U.S., HP created the Omen Gaming Lab Test activation at TwitchCon in San Diego, Sept. 27-29. The 3,025-square-foot space featured seven different challenges...

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