esports Archives - Event Marketer

Posts tagged with ‘esports’

November 13, 2019

Omen by HP Shifts its Focus from Competitive to Casual Gamers at TwitchCon

After several years of marketing primarily to competitive gamers, Omen by HP has shifted its focus to include casual gamers. To showcase this point of view for the first time in the U.S., HP created the Omen Gaming Lab Test activation at TwitchCon in San Diego, Sept. 27-29. The 3,025-square-foot space featured seven different challenges...

read more

November 4, 2019

How Hershey’s Navigated its First Year in Esports Events

Hershey’s, one of the world’s most well-known brands and non-endemic players in esports, broke down its first year of marketing in the space at the Esports Business Summit in September. From developing a knowledge-base of the space to forming relationships with talent, Charlie Chappell, head of integrated marketing for Hershey’s, offered insights on how newbie...

read more

October 7, 2019

Six Esports Marketing Insights from Gillette’s Global Sports Director Greg Via

Gillette has a long history in sports marketing, dating back to an exclusive sponsorship of the Major League Baseball World Series… on radio. Fast forward to the present, and things have certainly evolved. In recent years, Gillette has stepped up its esports marketing efforts, including sponsoring ESL’s Intel Extreme Masters World Championship and naming League...

read more

August 26, 2019

Fortnite’s First-Ever World Cup Event Activates Esports for the Whole Family

As the Fortnite Fan Festival began to wind down on the afternoon of July 28, a crowd of approximately 18,000 began to file into New York’s Arthur Ashe Stadium in Flushing, Queens, for the first-ever Fortnite World Cup solo competition. One hundred highly skilled players, whittled down from an eye-popping 40 million participants across 10...

read more

© 2019 Access Intelligence, LLC – All Rights Reserved. |

[type='submit']
[type='submit']