fan engagement Archives - Event Marketer

Posts tagged with ‘fan engagement’

March 2, 2020

Game On: Seven Insights on Formulating an Esports Marketing Strategy

Thinking about about planting a flag in the esports space? You’d be smart to. Non-endemic brands like Nike, State Farm and Coca-Cola have cut sponsorship deals, while newer games like Apex Legend are experiencing fan growth rivaling Fortnite’s rise. New tournaments are cropping up, esports-specific arenas are being built and prize pools are reaching the...

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February 6, 2020

How Brands Activated for Football Fans at Super Bowl LIV in Miami

Before Jennifer Lopez and Shakira shook the house down with their halftime performance and before the Kansas City Chiefs defeated the San Francisco 49ers, a plethora of Fortune 1000 brands took over Miami to score points with football fans in the week prior to the big game. From Bayfront Park, where the Miami Super Bowl...

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December 9, 2019

Fresh Takes on the Convention Scene: Four Events with Unique Approaches

Fan conventions are one of the oldest event types, dating back to the 1930s. Traditionally, they have revolved around pop culture topics, like movies, television, books, or genres like anime or science fiction. High-profile fan conventions like San Diego Comic-Con and Lucca Comics and Games attract hundreds of thousands of attendees each year. But a...

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September 16, 2019

Fan Engagement: Five Brands That Aced the US Open

The 51st annual US Open Tennis Championships kicked off with a bang, drawing in a record 68,000 fans on Opening Day of the competition (Aug. 19 to Sept. 8) at the USTA Billie Jean King National Tennis Center in Queens, NY. In addition to catching all of the on-court action, attendees had the opportunity to...

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September 13, 2019

Field Report: 25 Years Later, Fans Still Can’t Get Enough of ‘Friends’

It’s been a quarter of a century since the world was first introduced to the “Friends” gang, but for millennials who grew up alongside Rachel, Joey, Chandler, Monica, Phoebe and Ross, it seems like only yesterday that the beloved sitcom first graced TV screens. It’s no surprise, then, that when a 25th anniversary “Friends” fan...

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