fan engagement – Event Marketer

fan engagement – Event Marketer

Posts tagged with ‘fan engagement’

November 8, 2021

How Artist-Centric Music Experiences Are Amplifying Experiential Opportunities

Since music streaming has overtaken album sales, big-name artists like Madonna are riding the pop-up wave to connect with fans, sell merchandise and raise excitement for tours. And artist estates are following suit. In celebration of English singer-songwriter David Bowie’s 75th birthday on Jan. 8, 2022, the David Bowie Estate is hosting a free “Bowie...

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September 20, 2021

Lollapalooza 2021: Good Vibes and Music Lovers Kick Off an In-person Festival Season

An estimated 385,000 attendees descended upon Chicago’s Grant Park for Lollapalooza, July 29 through Aug.1, kicking off a festival season that has thus far proved unlike any other. The festival instituted a number of precautions to mitigate the spread of the COVID-19 Delta variant, from the required proof of vaccination or, alternatively, a negative COVID...

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September 6, 2021

How Seven Sponsors are Serving up Fan Experiences at the 2021 US Open

Fans and brands have made a triumphant return to the 2021 US Open Tennis Championships after spectators were banned from last year’s event due to COVID. This year’s competition, taking place Aug. 30-Sept. 12, is being held at 100 percent capacity for attendees that have shown proof of at least one dose of a COVID-19...

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