Hoops Culture and Community Collide at Mtn Dew and Ruffles’ NBA All-Star Activation

A constant flow of NBA players and personalities swept through The Block during All-Star Weekend.[/caption] NBA All-Star Weekend invited more fanfare than ever this year as the league celebrated its 75th…

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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music.
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