Hybrid Strategies: Hoops and Fashion Collide at the Klarna All-Star Vault

Hybrid Strategies: Hoops and Fashion Collide at the Klarna All-Star Vault
klarna-bulls-all-star-2022-vault-exterior

How Klarna Leveraged the Hype Around NBA All-Star Weekend to Activate its Chicago Bulls Sponsorship

Fans on-site and at home could vote on Klarna brand ambassador and Chicago Bulls player Zach LaVine’s pre-tunnel game look.[/caption] It wasn’t too long ago that shopping and payments service…
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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music and doting on her fur baby.
View all articles by Kait Shea →

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