Posts tagged with ‘NBA’

February 27, 2024

NBA All-Star 2024: Inside 13 Fan Activations

There was a whole lot of good, clean fun to be found among fan activations at the 73rd annual NBA All-Star Weekend, Feb. 16-18, in Indianapolis. Whether at the NBA Crossover fan event at the convention center, or in pop-up spaces of their own, sponsors leaned into playful strategies that placed attendees at the center...

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