Macy's Magic Bus Drives College Students to Shopping Parties

Macy's Magic Bus Drives College Students to Shopping Parties
Macy's Magic Bus

Macy’s Magic Bus Drives College Shopping Parties

This fall, Macy’s Magic Bus is rolling into 15 college campuses nationwide to “whisk” students away to after-hours shopping parties at their local Macy’s stores. More than 3,500 students are expected…
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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the magazine's executive editor. Her travels covering the experiential marketing in dustry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (it's never too late)—and everywhere in between.
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