sports sponsorship Archives - Event Marketer

Posts tagged with ‘sports sponsorship’

February 17, 2020

How the BudX Hotel Experience Delivered 1 Billion Impressions

Even for the King of Beers it was a tall order: 200 influencers from 20 countries, a hotel takeover and plans to earn one billion impressions amid one of the world’s largest sporting events. Yep, Budweiser went bold for Super Bowl LIV in Miami, producing one of the biggest integrated marketing and influencer-focused programs in...

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February 6, 2020

How Brands Activated for Football Fans at Super Bowl LIV in Miami

Before Jennifer Lopez and Shakira shook the house down with their halftime performance and before the Kansas City Chiefs defeated the San Francisco 49ers, a plethora of Fortune 1000 brands took over Miami to score points with football fans in the week prior to the big game. From Bayfront Park, where the Miami Super Bowl...

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November 18, 2019

College Football: Inside McDonald’s Touchpoint-rich Magic City Classic Sponsorship

Authentic sponsorship programs demonstrate a certain level of commitment. And for McDonald’s, the decade-long title sponsor of the 78-year-old Magic City Classic college football matchup in Birmingham, AL, that commitment extends beyond free food and into students’ lives as well as the local community. The McDonald’s Magic City Classic presented by Coca-Cola, which features a...

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November 6, 2019

CBS and IZOD Go Live with a Primetime Matchup Event for College Football Fans

Sports fans are hungry for experiences beyond linear TV, and so are advertisers. To engage viewers and give IZOD a boost beyond the traditional media program for football, CBS Experiences created a live fan experience surrounding CBS Sports HQ, the network’s digital sports platform on CBS Interactive. The day-long event, dubbed the CBS Sports HQ...

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September 16, 2019

Fan Engagement: Five Brands That Aced the US Open

The 51st annual US Open Tennis Championships kicked off with a bang, drawing in a record 68,000 fans on Opening Day of the competition (Aug. 19 to Sept. 8) at the USTA Billie Jean King National Tennis Center in Queens, NY. In addition to catching all of the on-court action, attendees had the opportunity to...

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