sports sponsorship Archives - Event Marketer

Posts tagged with ‘sports sponsorship’

February 4, 2019

How Top Brands are Engaging Fútbol-Loving Consumers

Soccer aficionados are some of the most passionate and dedicated fans on the globe. So naturally, when the 2018 FIFA World Cup kicked off in Russia this past summer, scores of brands capitalized on the super fandom ignited by this significant cultural moment, from Visa’s Everywhere Lounge hospitality program to Hyundai’s team slogan competition to...

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December 7, 2018

Q&A Part One: Esports Pioneer Mike Sepso on Breaking into the Esports Industry

The esports industry is experiencing explosive growth, with revenues in 2019 expected to surpass the one-billion-dollar mark. Now, more than ever, brands are seeking to enter the space and get a piece of the action. But for non-endemic brands, learning the ins and outs of a new industry—the major players, the tournaments, the franchise model...

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November 6, 2018

Sports Sponsorship Roundup: 10 Slam-Dunk Strategies

Sports fans comprise one of the most passionate and powerful demographics in the world. It’s no wonder, then, that top brands consistently bring their A-game to their sports sponsorship activations. From non-endemic companies, like Barilla, to more predictable ones, like Budweiser, sponsors are finding clever ways to bring fans closer to the game, the athletes—and...

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October 29, 2018

Cook-Offs, Influencers and ‘Living Simply’: Inside Barilla’s Laver Cup Sponsorship

As much of the culinary world continues to hype complex meals featuring exotic ingredients and unconventional combinations, Barilla is keeping things simple. The 141-year-old pasta brand touted its understated approach Sept. 21-23 at the Laver Cup tennis tournament in Chicago with chef demonstrations, cook-offs and a clean design aesthetic that underscored its messaging. Part of...

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