sports sponsorship Archives - Event Marketer

Posts tagged with ‘sports sponsorship’

May 22, 2019

State Farm Q&A: On Entering the Esports Business as a Non-endemic Brand

For brands that are non-endemic to the esports space and looking for an example to follow, State Farm should do the trick. Just this year, the insurance company announced a multi-year sponsorship of the Overwatch League as well as a sponsorship of the incredibly popular professional Fortnite streamer, DrLupo. The brand was also the first...

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April 10, 2019

How Chevy is Making a Difference Among Girls with its Soccer Sponsorship

Sponsorships connect brands to consumer passion points, but they can also open doors to help brands make a real difference in the lives of fans. Chevrolet recently wrapped a fifth season of its GoalKeepers campaign, a program built with the Women’s Sports Foundation surrounding the brand’s Manchester United sponsorship in the U.K. The goal of...

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March 11, 2019

Nike, Coca-Cola, State Farm: Brands Getting in the Esports Sponsorship Game

News of non-endemic brands entering the esports space is no longer surprising. From Nike to State Farm to Coca-Cola, companies have been making waves with major deals in the esports space—and rest assured, they will keep coming. Here’s a look at five new brand partnerships of 2019, hot off the presses. Most are still being...

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March 5, 2019

Mezcal Brand El Silencio Builds a Speakeasy for Major League Soccer’s LA Galaxy

Los Angeles-based Mezcal El Silencio has become a sponsor of Major League Soccer’s LA Galaxy team, marking a mezcal brand’s first sponsorship of a professional sports team. As the MLS season kicks off this month, the team’s home stadium will gain an El Silencio-branded bar, the “Mezcaleria El Silencio,” as well as a secret speakeasy...

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February 4, 2019

How Top Brands are Engaging Fútbol-Loving Consumers

Soccer aficionados are some of the most passionate and dedicated fans on the globe. So naturally, when the 2018 FIFA World Cup kicked off in Russia this past summer, scores of brands capitalized on the super fandom ignited by this significant cultural moment, from Visa’s Everywhere Lounge hospitality program to Hyundai’s team slogan competition to...

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