streetwear culture Archives - Event Marketer

Posts tagged with ‘streetwear culture’

November 14, 2019

Our Photo Tour of Brand Experiences at Streetwear Convention ComplexCon

ComplexCon, an annual festival and streetwear convention that descends upon California’s Long Beach Convention Center each year, fuses elements of pop culture, fashion, music, sports and food for some 60,000 attendees seeking the latest drops and exclusive merch that hype culture has to offer. EM was on site this year, Nov. 2-3, to get a...

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October 7, 2019

adidas Celebrates Street Culture with a Beastie Boys Exhibit at Beyond the Streets

When the Beyond the Streets graffiti exhibition (BTS) launched in the summer of 2018 in Los Angeles, show curator Roger Gastman worked closely with lead sponsor adidas to highlight the connection between street art and skateboarding, and to celebrate all things street culture. The three-month expo quickly caught fire, prompting Gastman and adidas to begin...

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September 2, 2019

Reebok Scores Dwell-time at ComplexCon with a Carnival-Inspired Booth

ComplexCon Long Beach is about hype, but for its booth at the inaugural ComplexCon Chicago, July 20-21 at McCormick Place, Reebok wanted to do more than create a momentary engagement. Aiming for maximum dwell-time, Reebok nixed the “drops” and activated a 23-foot-tall SuperShot Challenge basketball game (like Pop-A-Shot) designed to engage its 18-25 target in...

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April 24, 2019

Eight Strategies for Incorporating Streetwear Culture into Live Events

Once considered a subculture, streetwear has evolved into a multimillion-dollar industry that has infiltrated the mainstream. Born from the California surf and skate scene, it now also encompasses elements of sportswear, hip-hop and even haute couture, giving luxury fashion a run for its money. Streetwear culture isn’t just influencing fashion; it’s making its mark on...

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