streetwear Archives - Event Marketer

Posts tagged with ‘streetwear’

December 6, 2018

adidas Originals Democratizes the Streetwear Drop with Augmented Reality at ComplexCon

Streetwear enthusiasts live for limited-edition sneaker drops, but the events are notorious for their painfully long lines and frustrating purchase procedures. Until, that is, adidas Originals changed the game at this year’s ComplexCon, held Nov. 3-4 in Long Beach, CA. Armed with an augmented reality shopping experience featuring an autonomous checkout process, the brand aimed...

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November 27, 2018

Multisensory Moments, Product Drops: Inside Reebok’s First ComplexCon Exhibit

With its steal-worthy product drops out of a box truck built into the exhibit, bright a/v concepts, multisensory elements, retro colors and infusion of archival content, Reebok made a bold debut at ComplexCon, the annual event for sneakerheads and hypebeasts put on by media platform Complex, this year Nov. 3-4 in Long Beach, CA. And...

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