streetwear Archives - Event Marketer

Posts tagged with ‘streetwear’

April 24, 2019

Eight Strategies for Incorporating Streetwear Culture into Live Events

Once considered a subculture, streetwear has evolved into a multimillion-dollar industry that has infiltrated the mainstream. Born from the California surf and skate scene, it now also encompasses elements of sportswear, hip-hop and even haute couture, giving luxury fashion a run for its money. Streetwear culture isn’t just influencing fashion; it’s making its mark on...

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March 28, 2019

Four Strategies Citi Leverages for its Sound Vault Program

Many brands tout their live experiences as “once-in-a-lifetime,” but for diehard music fans, Citi’s Sound Vault platform offers the real deal. The program, now in its third year, provides cardmembers with concert access, offering major acts playing in intimate venues. Originally a week-long music event series, Citi Sound Vault has evolved into a year-round platform...

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March 22, 2019

How Brands Engaged Hoops Fans at NBA All-Star Weekend

There’s something unique about pro basketball that sets hoops fans apart from other sports enthusiasts. It’s that melding of athletics, fashion, music, technology and other elements of pop culture that makes NBA All-Star Weekend the new must-visit fan destination—and brand destination, too. At this year’s event, Feb. 15-17, in Charlotte, NC, EM got a firsthand...

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January 11, 2019

Nike’s Retail Experience Combines Digital Features With Personalized Service

Nike opened its flagship, New York City retail experience mid-November with a promise of delivering a futuristic digital shopping experience in store that’s as seamless as making purchases online via the Nike app. So, to get a glimpse of what Nike is offering consumers, EM braved below-freezing temperatures and trekked to Fifth Avenue and 52nd...

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