Archive
Tag: Ruffles
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B-to-C EventsThe Brief: Coachella’s Ticket Woes and Viral Wine Memes
This week’s hot takes on hot topics in experiential marketing cover Coachella’s lackluster ticket sales, a Fortnite game that mimics Alzheimer’s symptoms and the story behind Josh Cellars’ viral wine memes.
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B-to-C EventsHoops Culture and Community Collide at Mtn Dew and Ruffles’ NBA All-Star Activation
NBA All-Star Weekend invited more fanfare than ever this year as the league celebrated its 75th anniversary and when it came to sponsorship activations, Mtn Dew and Ruffles understood the assignment. The PepsiCo-owned brands teamed up for the first time to elevate their presence at the event with a larger-than-life, co-owned hub that blended basketball […]