Tag: NBA All-Star

The 74th annual NBA All-Star Game and its new mini tournament format received some harsh criticism, but when it came to brand activations and events hosted over the weekend, fans gave rave reviews. Throughout NBA All-Star 2025, hosted Feb. 14-16 in the San Francisco Bay Area, sponsors flooded the NBA Crossover experience at Moscone Center, […]

There was a whole lot of good, clean fun to be found among fan activations at the 73rd annual NBA All-Star Weekend, Feb. 16-18, in Indianapolis. Whether at the NBA Crossover fan event at the convention center, or in pop-up spaces of their own, sponsors leaned into playful strategies that placed attendees at the center […]

Ticketmaster’s retro arcade activation at NBA All-Star Weekend in Indianapolis offered basketball fans a chance to literally shoot their shot, but as a first-time sponsor, the brand was taking a shot, too.

NBA All-Star Weekend invited more fanfare than ever this year as the league celebrated its 75th anniversary and when it came to sponsorship activations, Mtn Dew and Ruffles understood the assignment. The PepsiCo-owned brands teamed up for the first time to elevate their presence at the event with a larger-than-life, co-owned hub that blended basketball […]

Yahoo Sports gathered basketball fans on the court for “The First Bounce” retrospective experience highlighting heroes over four decades, from the ’60s to the ’90s. The program took place at NBA Crossover, a tentpole fan event highlighting the intersection of the NBA, pop culture and technology that attracted an array of sponsors as part of […]