Sponsorships: Pepsi Expands Dew Tour Partnership Drops X Games

Sponsorships, B-to-C Events
Posted on January 28, 2010 by Event Marketer

Pepsi will expand its title sponsorship of the Dew Tour action sports property to include a Winter Dew Tour starting with the 2008-2009 season. The new series in partnership with NBC and the AST (Action…

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