Author archive for Event Marketer
Winners Announced: The 2023 Ex Awards
The editors of Event Marketer announce the winners of the 2023 Ex Awards, the world’s oldest and most prestigious recognition program for event and experiential marketing. Victors were crowned at a “Let’s Glow”-themed gala held during the Experiential Marketing Summit in Las Vegas, May 9-11.
Monthly Pulse Survey Results: Sustainability in Events
Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in April on how sustainability and eco-friendly practices are impacting the industry. The good news is that a majority of event marketers (55%) say their companies are dedicating the same amount of focus on sustainability as last year in their 2023 events, but...
Experiential Marketing at Coachella 2023: Hydration Hubs, Glow-ups and ‘Newstalgia’
Last year may have marked the post-pandemic return of Coachella, but 2023 signaled its renaissance. Throngs of creators and music fans—and the brands hoping to engage with them—flooded the festival grounds at the Empire Polo Club in Indio, CA, during both weekends of the 22nd annual Coachella Valley Music and Arts Festival, April 14-16 and...
Experience Design: Using Décor for Inspiration and Personalization
The right décor has the power to create a one-of-a-kind event atmosphere that perfectly reflects a company's personality and unique culture.