Author archive for Event Marketer

Author archive for Event Marketer

April 19, 2019

Coachella Roundup: Heineken, Instagram, HP and more Activate in the Desert

Spring’s hottest ticket is about to fringe and flaunt its way into a second weekend. We’re talking Coachella Valley Music and Arts Festival, the trendsetting, celebrity hotspot that boasts some pretty epic experiential marketing programs on top of epic performances. Ahead of the Indio, CA, festival’s second and final weekend, April 19-21, we offer our...

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April 2, 2019

Evolution of the Event Agency: 10 Minutes with the Opus and MAS Leadership

Opus Agency is keeping its pedal to the metal—with a continued national hiring blitz, a string of new account wins and an eye on additional M&A deals following last year’s acquisitions of MAS Event + Design, CRG and Level 2 Design. With 450 employees spanning five offices and more than 500 events expected to be...

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