Author archive for Event Marketer

Author archive for Event Marketer

January 18, 2023

State of the industry snapshot

If it feels like you’re doing a lot more with a lot less—you’re right. Event marketers have always been masters of working on lean budgets and fast-paced timelines, but as events make their comeback and event teams set their sights on 2023, budgets and resources appear to be tighter than ever. In this “State of...

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January 17, 2023

The Event Strategist’s Guide to 2023 Experience Planning

The industry has experienced a seismic shift. Mastering the new event landscape requires recalibrating the role of content, aligning attendee expectations, leveraging design as an engagement tool and embracing an audience-specific mindset. Complete this form to download the full report.

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December 14, 2022

Juanita Chavarro Arias Joins Event Marketer

Juanita Chavarro Arias has joined Event Marketer as its new managing editor. Juanita comes to EM from Funworld Magazine, a publication of IAAPA, the Global Association for the Attractions Industry, where she oversaw editorial content development, strategy and the online IAAPA News Hub. Her experiences covering the world of attractions, theme parks and trade shows...

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December 14, 2022

Special Report: Women in Events 2022

One of the biggest misconceptions about women in events is that because women often represent a majority across the event marketing industry, they must be doing well.

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December 13, 2022

Forces of Nature: Conversations With Some of the Event Marketing Industry’s Leading Women

Our Women in Events coverage continues with Q&As featuring a crop of experiential marketing heavyweights handling the agency side of the business. They’re the behind-the-scenes puppet masters managing production logistics, creative, staffing, partnerships—and budgets—to deliver seamless experiences that are relevant and resonant. And they’re doing it all at a time when event marketers across the...

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