Author archive for Event Marketer

Author archive for Event Marketer

Author archive for Event Marketer

July 13, 2021

EventTrack 2021

The latest edition of EventTrack 2021 takes a look at the impact of the pandemic on in-person experiences—and analyzes that impact to help with the recovery and re-activation period we’re entering.

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July 5, 2021

12 Takeaways from the Virtual Editions of EMS 2021

Following a year marked by constant chaos and disruption, the experiential marketing industry came back strong in 2021. And to support the event professionals making that seismic shift from “freak-out” to “full steam ahead,” we kicked off the first half of the year by delivering the educational resources needed to help fuel the industry’s next...

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June 28, 2021

Executive Roundtable: Planning for the Comeback

In this mid-year forecast, event leaders share their predictions on what the industry has learned, and how it will inform its future Most event marketers have reported that the industry’s impending comeback still feels like a moving target. But now that cities are beginning to phase into complete reopenings, it’s given many hope that the...

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June 28, 2021

Introducing the 2021 Dream Team…The Sharpest Minds in B-to-B Events

In a year marked by uncertainty, one thing’s for sure: the b-to-b event marketing world is in good hands. As we spoke to the nine marketers honored in this, our sixth annual B-to-B Dream Team feature, it became apparent that amid the quick decision-making and hyper flexibility required during a historic period for the industry, top...

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June 28, 2021

The 2021 Guide to Getting Back to Live

The partners, products and places event marketers need to plan and produce successful events in 2021—and beyond If you’re prepping for a return to live but you need just the right strategic partners and resources to transform your pre-pandemic portfolio into a post-pandemic powerhouse—we’ve got you covered. We created The 2021 Guide to Getting Back...

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