Author archive for Event Marketer

Author archive for Event Marketer

June 25, 2020

Operation Comeback: Top Agency Vets Weigh in on Where the Industry is Going

There are fundamental changes coming to the event industry. Understatement of the year, right? But how this industry gets there is going to be very nuanced depending on a lot of factors ranging from how quickly the virus can be controlled (or at least, contained), to how comfortable attendees will ever be gathering in large...

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June 25, 2020

The Event Marketer’s Essential Guide to Virtual Events

What’s the No. 1 question on event marketers’ minds today? How to pivot live experiences into virtual ones. From how to do seamless speaker transitions in the heat of a live event to fresh ideas on how to make the “at-home” experience more fun, to how to plan and execute it all in just a...

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June 23, 2020

Full Coverage: The 2020 Ex Awards

The year’s best experiential marketing campaigns Remember when? The industry, and the world, has changed significantly in four months, but in our 18th annual Ex Awards program, we offer 93 reasons to keep your chin up—and keep going. With all-new categories folded into the program designed to recognize events in every shape and form, this...

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June 10, 2020

How to Kickstart your Mobile Tours in the New Normal

Brands are turning to mobile tours as a safe and effective way to reconnect with their customers. Turtle Transit has reimagined the future of mobile tours with five unique vehicle experiences to get you back on the road and activating this summer and fall.

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