Author archive for Event Marketer
2024 Fab 50: Inside Object Construction
INNOVATE. ACTIVATE. FABRICATE ALL CAPABILITIES IN HOUSE CARPENTRY | METAL FAB | 5-AXIS 3-AXIS CNC FOAM SCULPTURE | GRAPHICS | FABRICS VACUUM FORMING | PROJECT MANAGEMENT LED LIGHTING | SCENIC PAINT | 3D PRINTING EXPERIENTIAL MARKETING| TRADE SHOWS | RETAIL & HOSPITALITY | EVENTS ENTERTAINMENT | MUSEUMS | BRAND ACTIVATIONS | PREMIERES | CORPORATE CONTACT...2024 Fab 50: Sparks Case Study
CAMPAIGN: Siemens @CES CLIENT: Siemens FABRICATOR: Sparks/Freeman Siemens is a leading industrial technology company, delivering hardware and software that transforms the everyday for everyone. Their challenge was to build awareness of Siemens as a technology company and shift perception with influential audiences, so Siemens chose CES as the best venue to engage everybody from the...
2024 It List: Inside CPG Agency
EIGHT STEPS TO DEVELOP THE RIGHT EVENT STRATEGY “That’s what we’ve always done” is a phrase that’s fairly ubiquitous throughout corporate meetings and events. Small optimizations year over year are a good thing if you have a high-performing event engine in place. But if you’re not seeing ROI, high engagement scores, and positive survey data,...
The 2024 It List: Recognizing the Top 100 Event Agencies
The experiential agency map is getting redrawn by newcomers, idea-centric boutiques and strategy-led shops The agency landscape is changing. Like never before. As always, clients are driving the changes. For one, a surge in post-pandemic experiential activity has finally reignited industry spending and ROI as brands fully re-lean into live events to connect with...