Author archive for Event Marketer

Author archive for Event Marketer

May 15, 2019

The 2019 Ex Awards: Inside the Best Experiential Marketing Campaigns of the Year

One of the most exciting parts of creating our annual Ex Awards feature each year is reading through the nominees’ applications and getting a glimpse of the creative processes behind the best campaigns of the year—the steep marketing challenges, the tough objectives, the resulting ideas and the execution. Hard to believe these logistics-defying, multi-layered programs...

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April 23, 2019

10 Trends to Watch in 2019

Brands are increasing their experiential budgets as they see the value of live events and are better able to prove event ROI. Sixty-seven percent of b-to-b brand-side marketers anticipate a growth in budget in the next 18 months, a 17 percent increase from 2018. With esteemed clients such as Hilton, Samsung, Google and MillerCoors, Agency...

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April 19, 2019

Coachella Roundup: Heineken, Instagram, HP and more Activate in the Desert

Spring’s hottest ticket is about to fringe and flaunt its way into a second weekend. We’re talking Coachella Valley Music and Arts Festival, the trendsetting, celebrity hotspot that boasts some pretty epic experiential marketing programs on top of epic performances. Ahead of the Indio, CA festival’s second and final weekend, April 19-21, we offer our...

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