Author archive for Event Marketer
Operation Comeback: Top Agency Vets Weigh in on Where the Industry is Going
There are fundamental changes coming to the event industry. Understatement of the year, right? But how this industry gets there is going to be very nuanced depending on a lot of factors ranging from how quickly the virus can be controlled (or at least, contained), to how comfortable attendees will ever be gathering in large...
The Event Marketer’s Essential Guide to Virtual Events
What’s the No. 1 question on event marketers’ minds today? How to pivot live experiences into virtual ones. From how to do seamless speaker transitions in the heat of a live event to fresh ideas on how to make the “at-home” experience more fun, to how to plan and execute it all in just a...
What to Expect When Events Come Back—Navigating the Financial Impact
Learn how to use software to measure metrics and prove ROI, while exploring what the future of live events might look like…
Full Coverage: The 2020 Ex Awards
The year’s best experiential marketing campaigns Remember when? The industry, and the world, has changed significantly in four months, but in our 18th annual Ex Awards program, we offer 93 reasons to keep your chin up—and keep going. With all-new categories folded into the program designed to recognize events in every shape and form, this...