Author archive for Event Marketer

December 20, 2023

Women in Events 2023: Q&A with Highmark Techsystems

The event marketing agency’s most trusted structural partner. We are the event agency’s ultimate structural partner and take our tagline—“We’ve Got You Covered”—to heart. We are best known for our complete line of modular, double-deck and single-story exhibits. Whether your needs are for an intimate setting or a giant, multi-story custom building, we have solutions...

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December 20, 2023

Women in Events 2023: Q&A with LEO Events

Tell us more about LEO Events. For over a decade, LEO Events has been a pioneer in global brand experiences. Whether longstanding or new, we always immerse ourselves in our clients’ brand and work as an extension of their team. From elaborate festivals for tens of thousands to intimate engagements for a few dozen attendees,...

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December 20, 2023

Women in Events 2023: Q&A with OS Studios

Best career advice, given or received. “The way you do anything is the way you do everything.” Especially in live events, details matter, and sometimes you have to roll your sleeves up regardless of your title, to tackle those details head-on to ensure a successful event. Take pride in the small things too! It goes...

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December 18, 2023

Trend Chat: 2023 Experience Design & Technology Awards

Explore some of the highest-scoring case studies from the 2023 Experience Design & Technology Awards program, including the campaigns’ winning aspects, the steal-worthy ideas and what’s next for the “feel and functionality” of events.  

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December 15, 2023

Ideas: A Roundup of Top Experiential Exhibit Trends from 2023

As trade show properties move to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy. Heading into one of the year’s biggest trade show seasons, kicking off with CES 2024, we round up experiential strategies from the exhibits...

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