Author archive for Event Marketer
Groundbreaking Research: Historic Data Survey of 650 Marketers
New study emphasizes significance of data in driving revenue and audience quality in event marketing…
Beat the Devil: How to Budget Your Trade Show
Three things are easy to overlook after the chaos of designing and delivering your trade show exhibit.
2019 Roundtable: Data and Experiences
The impact of data on the event industry—and the impact of the event industry on data—has become a white-hot topic.
A/V Case Study: Inside L-ISA Immersive Hyperreal Sound at Dreamforce 2018
Creating a lasting impact for event attendees isn’t just about being loud...