Author archive for Event Marketer
Creativity on a Compressed Timeline
The impact – and upsides – of producing events in a time-strapped post-pandemic market Leading event design agency VDA together with Event Marketer convened a roundtable of senior brand marketers to discuss the impact of today’s crunched timelines, and how they’re fostering creativity–and productivity–when event plans are moving targets. What they discovered is that, despite...
Engaging Along the Customer Journey: Why a Digital Foundation Matters
Fully integrated campaigns are the way of the future, and those that are too focused on developing dual paths as part of a “hybrid” strategy are losing sight of the big picture. In the new “Experiential Commerce” model, digital is the foundation that unlocks access to audiences and extends campaigns into a variety of touch...
2022 It List: Agency Big-Leaguers Sound Off on Hybrid, Cultivating Talent and Trends to Watch
Come shake hands with a roster of best-in-class agencies that consistently sail uncharted waters and return with buried treasure. Our annual sponsored showcase brings you executive thought leadership, detailed profiles of leading shops, creative tactics and knockout case studies built to inspire and inform. EXECUTIVE INSIGHTS Hear what senior-level event profs have to say about...
Fab 50: Leading Fabrication Shops on the Tactics, Tech and Tools Powering their Top Programs
They’re carpenters and metal workers, artisans and acrylics specialists, tech engineers and content masters. Indeed, fabricators are Jacks of all trades that have the chops to install and dismantle an exhibit in the blink of an eye or craft a consumer environment that translates into social media gold—on time, on budget and on-brand. The following...