Author archive for Event Marketer

Author archive for Event Marketer

December 26, 2018

Year in Review: The Top Experiential Trends and Strategies of 2018

Following several heavy tech years in experiential marketing, 2018 served up a rich design story. Creatives flexed their muscles to better integrate technology into design. And while in years past, marketers would check “photo activation” off the list of mainstay touchpoints in events, this year, more so than any other year, events in their entireties...

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December 21, 2018

People’s Choice: Inside EM’s 10 Most-Read Stories of 2018

As the year comes to an end and we look ahead to the topics and trends the industry will embrace in 2019, we offer a look back at EM’s top 10 stories of the year—the winning programs and standout strategies that will, no doubt, inspire event marketers in the months to come. Many pop culture...

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December 3, 2018

Making Customers Not Sales: The Three Whys of Event Marketing

From webinars to trade shows, event marketing is part of every marketer’s toolbox. Events can be scaled to match your needs and budget—from webinars to full-on trade shows. But before you decide what you’re going to do, you should explore why you’re doing it. As leadership guru Simon Sinek succinctly puts it, “People don’t buy...

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