Author archive for Event Marketer

October 18, 2022

Creativity on a Compressed Timeline

The impact – and upsides – of producing events in a time-strapped post-pandemic market Leading event design agency VDA together with Event Marketer convened a roundtable of senior brand marketers to discuss the impact of today’s crunched timelines, and how they’re fostering creativity–and productivity–when event plans are moving targets. What they discovered is that, despite...

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October 4, 2022

Engaging Along the Customer Journey: Why a Digital Foundation Matters

Fully integrated campaigns are the way of the future, and those that are too focused on developing dual paths as part of a “hybrid” strategy are losing sight of the big picture. In the new “Experiential Commerce” model, digital is the foundation that unlocks access to audiences and extends campaigns into a variety of touch...

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September 29, 2022

The 2022 Fab 50: Recognizing the Event Industry’s Top Builders

The only editorial listing of the event industry’s best fabrication partners  For the fabricators of the experiential marketing world, the days of waiting for clients to call are largely in the rearview mirror, with shops across the board seeing an exponential uptick in business, sometimes even requiring staffers to work nights and weekends. But after...

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