Author archive for Event Marketer
Forces of Nature: Conversations With Some of the Event Marketing Industry’s Leading Women
Our Women in Events coverage continues with Q&As featuring a crop of experiential marketing heavyweights handling the agency side of the business. They’re the behind-the-scenes puppet masters managing production logistics, creative, staffing, partnerships—and budgets—to deliver seamless experiences that are relevant and resonant. And they’re doing it all at a time when event marketers across the...
Trending: Why Personalization Will Drive Brand Experiences
Personalization is a term that conjures up images of segments, algorithms, platforms, and big budgets. But for the brands linked up with nimble partners who view the marketing ecosystem as an orbit, rather than a funnel, and who view content as fuel for campaigns, personalization is an ever-present tool within the “Experiential Commerce” model that...
Full Coverage: The 2022 Experience Design & Technology Awards
Our recognition of the best use of design and technology in experiential marketing If you’re reading this, you’re probably tired. Really tired. After all, it’s been a year of increasing events for the experiential industry, with event marketers reporting their portfolios are on the rise and on the path back to pre-pandemic levels. Audiences are...
Event Peeps Podcast: Passion Projects—I Built a Nonprofit
In this episode of Event Peeps, we explore the passion projects event marketers are working on outside of their hectic schedules. Our guest Talib Abdullahi, national events coordinator at Tito’s Handmade Vodka, launched a nonprofit in 2020 following the murder of George Floyd to keep up the momentum of the movement and the fight for...