Trevor Mills, Director of Innovation
Give us the quick version: How do you describe your company?
Infinity Marketing Team is an experiential marketing agency that blends creativity, strategy, technology, and cultural awareness to help brands connect with the audiences that matter most. We build moments that stand out, invite participation, and give people a reason to care.
Describe your agency — what makes it unique and how are you different from the competition?
What sets Infinity Marketing Team apart is the combination of creative fearlessness and genuine cultural fluency. We’re not an agency that studies gaming, technology, or emerging subcultures from the outside; we live in those worlds, and that shows in the work.
We’re boutique enough to be nimble, personal, and deeply involved with our clients, but connected and experienced enough to execute at scale. The work doesn’t feel like traditional marketing because it isn’t meant to. It’s built to feel like an experience people genuinely want to be part of.
What are your core strengths and how are you using them to serve your clients right now?
A major strength of ours is understanding how culture, technology, gaming, anime, social media, and live experiences are all intersecting. We pay close attention to where audiences are spending their time, what they are responding to, what they are ignoring, and which emerging trends are starting to shape behavior before they become obvious.
That perspective allows us to help clients stay ahead of the curve without chasing trends for the sake of it. We’re constantly looking at what people are already engaging with and finding ways for brands to show up in those spaces with ideas that feel natural, fun, and relevant.
What advice are you giving clients on how to win big this year?
Meet consumers where they are with content and experiences that actually respect the audience. New generations are very quick to recognize marketing that feels fake, forced, or overly polished in the wrong way.
When a brand enters a space like gaming, fandom, or youth culture, it has to come from a place of real understanding. You can’t just say you love gaming because you want a gamer’s business. You have to mean it, or at least be willing to listen, learn, and show up in a way that adds something to the community.
What are you seeing out in the field that inspires you?
New technologies like XR, advanced camera tracking, motion tracking, and real-time interactive systems have become more affordable and accessible, which opens up incredible opportunities for live experiences.
What inspires me most is taking technology that used to feel limited to entertainment studios, game engines, or high-end production environments and bringing it into public spaces in ways people have never experienced before. When technology becomes invisible and the experience just feels fun, surprising, or memorable, that’s where things get exciting.
What is your take on what modern event audiences really want?
Modern event audiences don’t just want to attend something; they want to become part of the story. They want to feel seen, celebrated, remembered, and, honestly, a little famous. The best experiences give people a role to play, a moment to own, and a reason to talk about it afterward.
That’s why participation matters so much. Whether it’s a game, a challenge, a personalized interaction, or a content-worthy moment, audiences want to walk away feeling like they did something, earned something, or became part of something bigger than a booth.
The same thinking applies to prizing and giveaways. People don’t need another generic logo item that ends up in the hotel trash. The strongest takeaways are personal, customized, and tied directly to the experience. They should feel like proof of the moment: something that says, “I was there, I did this, and this was made for me.” That’s where an activation stops being a brand touchpoint and becomes a memory worth keeping.
