Event Marketer

Event Marketer magazine was founded in 2002 to serve the information needs of strategic brand-side event marketers and agency executives across the spectrum of face-to-face marketing.
  • B-to-C Events

    Thinking Like a Guerrilla

    Art is hard. Guerrilla marketing requires a certain artistry in its inception and ultimately its execution. After all could just anyone come up with the idea of dressing up 200 people as frankfurters to promote a hot dog brand during baseball’s opening day? Or having real live NASCAR cars race down Main Street to celebrate the new season? Or harnessing people to the sides of a skyscraper to paint a brand’s logo across a white canvas hung out for just the occasion? No! These feats require an artist’s sensibility—someone who is focused pragmatic and creative.

  • B-to-C Events

    Spicing Up Events with Pecha Kucha

    Looking for a way to spice up content at your next show? Think Pecha Kucha (pronounced peh-chak-cha). It may sound more Pokémon than PowerPoint but it could be just the thing to spice up a stale session.

    Here’s the skinny: Each presenter shows 20 slides for 20 seconds each resulting in an overall presentation that lasts less than seven minutes.

  • B-to-B Events

    Brands Are Streamlining Trade Show Exhibits

    It may seem counterintuitive but a growing number of trade show marketers are leaving their products at the office. They’re paring down displays and demo stations (some by more than 50 percent) cutting back text-heavy signage weeding out clutter and presenting just a smattering of the products they need to sell in order to stay in the black in the coming year.

  • Technology

    Texting To Communicate At Events

    With more and more people using their cell phone as an all-in-one catch-all web and communication device text-based campaigns have become more prevalent. But pulling off a texting campaign isn’t as easy as blasting out a few texts to your exhibitor and attendee base. We checked in with Kim Dushinski author of “The Mobile Marketing Handbook ” to find out what works and what doesn’t when you want to create an effective text-based communications campaign.

  • B-to-C Events

    Doubletree Helps Students Host Holiday Food Drives

    Doubletree Hotels and the United Nations World Food Program have teamed up to motivate students to help fight hunger this holiday season by collecting food for local food banks in the United States and raising funds for hunger relief operations abroad.