Event Marketer

With more and more people using their cell phone as an all-in-one catch-all web and communication device text-based campaigns have become more prevalent. But pulling off a texting campaign isn’t as easy as blasting out a few texts to your exhibitor and attendee base. We checked in with Kim Dushinski author of “The Mobile Marketing Handbook ” to find out what works and what doesn’t when you want to create an effective text-based communications campaign.

Doubletree Hotels and the United Nations World Food Program have teamed up to motivate students to help fight hunger this holiday season by collecting food for local food banks in the United States and raising funds for hunger relief operations abroad.