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Turner Classic Movies is letting consumers step inside a vintage DC-3 airplane as part of the network’s activation at four air shows this summer. The cable channel has set up shop at shows in Seattle Indianapolis and St. Louis and it heads to Virginia Beach VA this weekend. (It also exhibited at the Chicago Air & Water Show but without the aircraft.)
 

Starbucks Coffee is inviting consumers to check out a traditional coffeehouse atmosphere with a New York City pop-up store. Open from last Thursday through next Monday—to coincide with Fashion Week—the Starbucks Salon is hosting readings and musical performances including a show by Darryl McDaniels better known as DMC from the group Run DMC.
 

Brown-Forman’s Southern Comfort is in the midst of a four-market concert series showcasing an eclectic mix of musical performances from punk band Flogging Molly to hip-hop act The Roots.
 
SoCo is producing two-day mini music festivals in each market; admission is free to anyone 21 and older and the company is publicizing the events both online and with local radio stations and alternative newsweeklies. In addition to the acts on the main stage attendees can check out local talent in the SoCo Lime Lounge grab food from local vendors and purchase frozen SoCo drinks.
 

Lincoln is giving prospects the chance to test-drive four new vehicles—and get tips for creating gourmet meals—with a 10-market tour.
 
The Savor the Dream tour is hitting fairs festivals and public spaces with a 100-foot-by-100-foot footprint. In addition to taking test drives guests can check out a culinary pavilion where celebrity and local chefs prepare gourmet meals and offer cooking tips. “We wanted to provide them with something they can’t necessarily go out and see on their own ” Thomais Zaremba Lincoln’s truck and SUV communications manager told Buzz.
 

More than 15 000 people—double the brand’s initial expectations—have registered for an online promotion around Hampton ’s sponsorship of the National Black Family Reunion at the National Mall in Washington DC.