Articles

Articles

Articles

January 28, 2010

Live Extensions: Macy’s Takes Thanksgiving Parade On Tour

The Macy’s Thanksgiving Day Parade is seen live by three million people in New York City and tens of millions more on TV each year. But the retailer just launched a mobile marketing initiative that for the first time will give people outside of the Big Apple a chance to interact with elements of the...

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January 28, 2010

Youth Marketing: Publisher Puts Purple Porta-potty On The Road

In lieu of the standard author’s book tour Scholastic is taking a themed environment on the road to celebrate the release of the latest installment of the popular Captain Underpants children’s book series. The tour hits bookstores schools libraries and book fairs through the end of October. 

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