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Activation: Hampton’s Black Family Reunion Sponsorship Nets Results

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More than 15 000 people—double the brand’s initial expectations—have registered for an online promotion around Hampton ’s sponsorship of the National Black Family Reunion at the National Mall in…

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Interactives: Turner Classic Movies Deploys DC-3 At Air Show Exhibit

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Pop-ups: Starbucks Brews Temporary Old-school Coffeehouse

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Proprietary Events: Southern Comfort Offers Free Two-day Festivals

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Luxe Events : Lincoln Entices Consumers With Culinary Experience

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Live Extensions: Macy’s Takes Thanksgiving Parade On Tour

The Macy’s Thanksgiving Day Parade is seen live by three million people in New York City and tens of millions more on TV each year. But the retailer just launched a mobile marketing initiative that for the first time will give people outside of the Big Apple a chance to interact with elements of the iconic event.
 

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Results: Following Success In Atlanta GM Adds Multi-brand Mall Deal

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Youth Marketing: Publisher Puts Purple Porta-potty On The Road

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Community Relations: Crown Royal Expands Barbershop Renovation Program

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Mobile Tours: Time Inc. Magazines Let Advertisers Connect At Family Events

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