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Interactives: Turner Classic Movies Deploys DC-3 At Air Show Exhibit

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Turner Classic Movies is letting consumers step inside a vintage DC-3 airplane as part of the network’s activation at four air shows this summer. The cable channel has set up shop at shows in Seattle…

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Live Extensions: Macy’s Takes Thanksgiving Parade On Tour

The Macy’s Thanksgiving Day Parade is seen live by three million people in New York City and tens of millions more on TV each year. But the retailer just launched a mobile marketing initiative that for the first time will give people outside of the Big Apple a chance to interact with elements of the iconic event.
 

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