Articles
Mobile Tours: Time Inc. Magazines Let Advertisers Connect At Family Events
Time4Media the lifestyle magazine subsidiary of Time Inc. is sending Field & Stream and Outdoor Life magazines to five fairs and festivals. Ten of the magazines’ advertisers each get space within a 40-by-60-foot area to connect with attendees. Travelodge Hotels for example has a casting pool where consumers can try to catch small magnetic pillows...
Mobile Marketing: Jimmy Dean Takes Breakfast On The Road
Sara Lee’s Jimmy Dean brand is hitting the road with the Happy Breakfast tour—a six-month initiative hitting fairs festivals and retailers in 20 markets.
Youth Marketing: Tiger Targets Kids With Three-market Tour
Hasbro’s Tiger Electronics is targeting pre-teens with its first-ever multimarket tour. The Tiger Electronics Totally Tech Tour invites kids to interact with the company’s products including the I-Dog a combination electronic pet and music player.
Activation: Alltel Takes ‘My Circle’ To Football Stadiums
To back national media around its My Circle calling plan Alltel Wireless is building related activation around its college football sponsorships on 12 campuses. To participate in the My Own Game program students write essays for the chance to have a college football game-day “sponsorship” named in their honor plus tickets to the game for the...