Articles

Articles

Articles

January 28, 2010

Community Relations: Crown Royal Expands Barbershop Renovation Program

Crown Royal is expanding a program it instituted last year to renovate and refurbish barbershops in black communities across the country. The company has refurbished 11 barbershops since the effort kicked off in early 2005; it plans to work on 12 more through June ’07. The company expanded the program based on feedback from consumers...

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January 28, 2010

Mobile Tours: Time Inc. Magazines Let Advertisers Connect At Family Events

Time4Media the lifestyle magazine subsidiary of Time Inc. is sending Field & Stream and Outdoor Life magazines to five fairs and festivals. Ten of the magazines’ advertisers each get space within a 40-by-60-foot area to connect with attendees. Travelodge Hotels for example has a casting pool where consumers can try to catch small magnetic pillows...

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January 28, 2010

Youth Marketing: Tiger Targets Kids With Three-market Tour

Hasbro’s Tiger Electronics is targeting pre-teens with its first-ever multimarket tour. The Tiger Electronics Totally Tech Tour invites kids to interact with the company’s products including the I-Dog a combination electronic pet and music player. 

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January 28, 2010

Activation: Alltel Takes ‘My Circle’ To Football Stadiums

To back national media around its My Circle calling plan Alltel Wireless is building related activation around its college football sponsorships on 12 campuses. To participate in the My Own Game program students write essays for the chance to have a college football game-day “sponsorship” named in their honor plus tickets to the game for the...

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January 28, 2010

Guerrilla Events: Marshalls Takes Flash Fashion To Chicago

A three-pronged initiative started a few weeks ago is giving discount retailer Marshalls an opportunity to show off its merchandise to Chicago shoppers. The TJX Cos. chain started the effort by dressing models head-to-toe in apparel that’s available at the store and having them do everyday errands in high-traffic areas. The hook? Each piece of...

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