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Mobile Marketing: Jimmy Dean Takes Breakfast On The Road

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Sara Lee’s Jimmy Dean brand is hitting the road with the Happy Breakfast tour—a six-month initiative hitting fairs festivals and retailers in 20 markets.
“There’s an emotional tie to the traditional…

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Activation: Hampton’s Black Family Reunion Sponsorship Nets Results

More than 15 000 people—double the brand’s initial expectations—have registered for an online promotion around Hampton ’s sponsorship of the National Black Family Reunion at the National Mall in Washington DC.
 

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