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Guerrilla Events: Marshalls Takes Flash Fashion To Chicago

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A three-pronged initiative started a few weeks ago is giving discount retailer Marshalls an opportunity to show off its merchandise to Chicago shoppers. The TJX Cos. chain started the effort by dressing…

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Activation: Hampton’s Black Family Reunion Sponsorship Nets Results

More than 15 000 people—double the brand’s initial expectations—have registered for an online promotion around Hampton ’s sponsorship of the National Black Family Reunion at the National Mall in Washington DC.
 

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Live Extensions: Macy’s Takes Thanksgiving Parade On Tour

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Results: Following Success In Atlanta GM Adds Multi-brand Mall Deal

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Youth Marketing: Publisher Puts Purple Porta-potty On The Road

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Community Relations: Crown Royal Expands Barbershop Renovation Program

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