Articles

Grassroots Events: Pup-Peroni Targets Consumers With Dog-inclusive Activities

By

Del Monte’s Pup-Peroni dog snacks brand is hitting dog parks festivals retailers and community events as part of a 37-week campaign.
The setup for the “Dogs Are People Too” tour includes computer…

More on This Topic

Articles

Interactives: Turner Classic Movies Deploys DC-3 At Air Show Exhibit

Articles

Pop-ups: Starbucks Brews Temporary Old-school Coffeehouse

Articles

Proprietary Events: Southern Comfort Offers Free Two-day Festivals

Articles

Luxe Events : Lincoln Entices Consumers With Culinary Experience

Articles

Activation: Hampton’s Black Family Reunion Sponsorship Nets Results

More than 15 000 people—double the brand’s initial expectations—have registered for an online promotion around Hampton ’s sponsorship of the National Black Family Reunion at the National Mall in Washington DC.
 

Articles

Live Extensions: Macy’s Takes Thanksgiving Parade On Tour

Articles

Results: Following Success In Atlanta GM Adds Multi-brand Mall Deal

Articles

Youth Marketing: Publisher Puts Purple Porta-potty On The Road

Articles

Community Relations: Crown Royal Expands Barbershop Renovation Program

Popular

  1. Watch: Justin Tabas of Bosch in The Studio at EMS 2026
    EMS 2026

    Watch: Justin Tabas of Bosch in The Studio at EMS 2026

  2. Paycom Makes a Loyalty Play at SHRM26
    Conferences

    Paycom Makes a Loyalty Play at SHRM26

  3. 5 Big Experiential Themes from Fanatics Fest 2026
    Festivals & Fan Cons

    5 Big Experiential Themes from Fanatics Fest 2026

  4. 10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups
    Festivals & Fan Cons

    10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups

  5. Swag That Works: The New Rules for Trade Show Giveaways
    Trade Shows

    Swag That Works: The New Rules for Trade Show Giveaways

  6. Experiential Marketing Trend of the Week: Commiseration Activations
    Sponsorships

    Experiential Marketing Trend of the Week: Commiseration Activations

  7. The Brief: Hut Originals and Running Vaults
    Festivals & Fan Cons

    The Brief: Hut Originals and Running Vaults

  8. 3 Things We Loved from Laneige’s Wonder Lab Pop-up
    Field Report

    3 Things We Loved from Laneige’s Wonder Lab Pop-up

  9. FIFA World Cup 2026: 11 Brand Activations that are Scoring Big with Soccer Fans
    Festivals & Fan Cons

    FIFA World Cup 2026: 11 Brand Activations that are Scoring Big with Soccer Fans